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Press Release Cheese & Dairy

Califia Farms Further Diversifies Plant-Based Offerings With Launch Of New Oatmilk Line



LOS ANGELES, CA
Thursday, January 10th, 2019

Califia Farms®, best known for its innovative plant-based beverages in distinctive curvy bottles, furthers its commitment as the plant-based food and beverage company of the future by today announcing a new line of Oatmilks. The new portfolio includes an Oat Barista Blend launching February 2019 and an Unsweetened Oatmilk launching April 2019.

The new Oat Barista Blend joins Califia Farms' already-popular Original and Unsweetened Almondmilk Barista Blends, continuing the brand's credentials in craft and strengthening existing and new coffee shop partnerships. Unlike some other leading oat milk providers, Califia's Oat beverages are made with North American whole grain, gluten free oats. Califia Farms' Oat Barista Blend is also completely unsweetened and has no gums or stabilizers. Creamy, rich and delicious, it tastes delicious by itself, steams amazingly with no splitting, and can easily create beloved latte art.

Greg Steltenpohl, Founder and CEO, Califia Farms"In many ways, the global barista community leads cultural changes in coffee and milk consumption, and were early adopters to almondmilk and now oatmilk," said Greg Steltenpohl, founder and CEO of Califia Farms. "Since our first production of almondmilk in 2012 and carrying this success with many coconut-based offerings, Califia has been a leader in innovation by bringing diversified plant-based products to market. We've been a dependable partner to the specialty coffee trade for some time now, and offering a new Oatmilk Barista Blend was a clear next step to help cafés reliably meet their customers' demand and quality expectations."

The new portfolio includes an Oat Barista Blend launching February 2019 and an Unsweetened Oatmilk launching April 2019

Plant-based diets continue to rise due to personal and environmental health concerns. Alternative milk has seen a 52 percent growth since 2013, and while almondmilk is leading the category with further projected growth, sales of "other" non-dairy milk have soared. Since 2013 "other" dairy milk is up 515 percent and is forecasted to nearly double in size over the next 5 years1. Helping drive this growth is relative new-comer, oatmilk, which is up 168 percent over the past year2, with coffee shop-specific sales growing 425 percent since June 20173.

A preview of Califia Farms' new Oat Barista Blend will be available for select sampling at the Winter Fancy Food Show in San Francisco, Jan. 13-15, 2019, booth #6278.




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