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Press Release Specialty Foods

Eggland’s Best and Life Time Challenge Families to “Plus It Up”



CEDAR KNOLLS, NJ
Tuesday, March 19th, 2019

In honor of National Nutrition Month, Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness. With superior nutritional benefits like six times more vitamin D, 25% less saturated fat and more than double the Omega-3s, Eggland’s Best eggs are the perfect addition to any family meal or workout.

Charlie Lanktree, CEO, Eggland's Best“At Eggland’s Best, we always want to empower families to stay healthy, especially by choosing nutritious foods, which is why we are thrilled to team up with Life Time to help families across the country add superior nutrition to mealtime and live a healthier lifestyle,” said Charlie Lanktree, Eggland’s Best CEO.

Anika Christ, Life Time Registered Dietitian and Director, 60day and Digital Programming“The Life Time 60day SM program champions healthy, happy lives by helping our members set and achieve their personal fitness and wellness goals,” said Life Time Registered Dietitian and Director of 60day and Digital Programming, Anika Christ. “When it comes to nutrition and fitness, getting enough protein is critical for success so we’re excited to team up with Eggland’s Best to help families across the country plus it up at mealtime.”

Announcing the Eggland’s Best Plus it Up Instant Win Sweepstakes

From now through June 25, 2019, Eggland’s Best is giving fans the chance to instantly win one of hundreds of prizes including fitness trackers, gift cards, branded items, and more from Life Time and Eggland’s Best, plus a chance to win the grand prize - $5,000 to plus up their family's fitness routine!

In honor of National Nutrition Month, Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness

Registered Dietitian and Nutritionist and winner of the hit primetime ABC television show My Diet Is Better Than Yours, Dawn Jackson Blatner, has also teamed up with Eggland’s Best to provide helpful tips throughout the campaign. “Even with a super busy schedule, there are always small, simple things you can do to plus up your food and fitness routine” said Blatner. “For example, I only recommend nutritious & great tasting Eggland’s Best eggs to my clients and serve them to my family. It’s such an easy way to get extra nutrition.”

Compared to ordinary eggs, Eggland’s Best eggs contain six times more vitamin D, 25% less saturated fat, more than double the Omega-3s, ten times more vitamin E and more than double the vitamin B12. EB eggs are also an excellent source of vitamin B2 (riboflavin) and vitamin B5. EB’s superior nutritional profile is due to its proprietary all-vegetarian hen feed that contains healthy grains, canola oil and a wholesome supplement of rice bran, alfalfa, sea kelp and Vitamin E. Eggland’s Best’s patented method of production and verification ensures that every Eggland’s Best egg has superior nutritional qualities.

For official rules and enter the Eggland’s Plus it Up Instant Win Sweepstakes, visit www.EBPlusItUpSweepstakes.com.




BelGioioso Cheese - Fresh Mozzarella Burrata Stracciatella - The Heart of BurrataNorseland - Garcia Baquero - Authentic Tapas Exclusively from SpainVeroni - Authentic, traditional salumi imported from ItalyPiller's Black Kassel - Snack like Royalty with Black Kassel Salami Whips

In This Story


At Eggland's Best, our commitment is to produce a more nutritious egg, which is also the finest, freshest, and most delicious egg possible. From our unique hen feed and strict quality standards to...