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Press Release Cheese & Dairy

Experience Best in Class Specialty Cheese Brands from Around the World at Norseland



NORWAY
Friday, May 31st, 2019

Meet celebrity Chef George Duran as he builds a “Cheese Tower” to celebrate 40 years of Norseland and sample a variety of gourmet pizzas made in authentic pizza stone oven.

WHO:

Norseland Inc. will celebrate 40 years of importing specialty cheese at IDDBA Orlando. Their newly designed, open concept booth showcases top specialty cheeses from around the world. Connect with company executives and experts to learn how Norseland is building specialty cheese brands with digital advertising campaigns, experiential pop-ups, snacking products, new innovative items, and more.

Celebrity Chef George Duran will build a “cheese tower” featuring Norseland brands, including Jarlsberg®, Ski Queen, Parmissimo, Old Amsterdam, Garcia Baquero, Soignon, and more. He has also developed delicious new pizza recipes featuring Norseland brands; visit Norseland at Booth #2156 to enjoy samples and learn more!

Norseland will celebrate 40 years of importing specialty cheese at IDDBA Orlando

WHAT:

Watch celebrity Chef George Duran build a specialty “cheese tower” featuring wheels, wedges, & garnish – perfect for photo-ops!

Families have been making memories with Jarlsberg® Cheese for over 60 years. Its mild, mellow, nutty flavor makes it easy to pair on cheeseboards, melt in classic grilled cheese, or make any moment more delicious. Learn about our successful 2019 advertising campaign, “Life’s Best Served with Jarlsberg,” and how we are expanding digital advertising and experiential marketing in 2019.

Sample this year’s most exciting cheese innovation: Folios Cheese Wraps! Created by Lotito Foods, Folios are 100% cheese, available in Jarlsberg®, Parmesan, and Cheddar. With no wheat, starch, fillers or added sugar and only 1g carb, these wraps are extremely popular with keto, paleo, and allergy-friendly communities. Keto continues to be 2019’s biggest diet trend.

The newest foodservice line from Lotito Foods transports you to the streets of Rome, Naples, and Sicily. Their family business was born in the 1890s in Corato, Italy, and to this day, the company remains true to its roots. The Italian Street Food line offers specialty, authentic street foods like mini-calzoncelli and arancini, made in Italy, then frozen fresh and imported for foodservice.

Celebrity Chef George Duran will build a “cheese tower” featuring Norseland brands, including Jarlsberg®, Ski Queen, Parmissimo, Old Amsterdam, Garcia Baquero, Soignon, and more

Try your favorite specialty cheeses – now in snacking portions! Garcia Baquero is the premier producer of authentic artisanal Spanish cheeses and is the market leader in their home country of Spain. Their Spanish Tapas plate, featuring pre-sliced portions of Manchego, Iberibo, and Queso de Cabra, is now the #2 Spanish Cheese item nationally. Parmissimo branded Parmigiano Reggiano is Italy’s No.1 Parmigiano Reggiano; they are the only company to offer Organic Parmigiano Reggiano in the US, and now offer snacking portions. Old Amsterdam, the top gouda in Holland, is now also available in bite-sized portions.

Learn about our limited-edition Holiday offerings: Garcia Baquero mini Manchego wheel with a wooden guillotine; Old Amsterdam “Cheese Trees”; Parmissimo Parmigiano Reggiano packaged with holiday grater; along with additional exclusive holiday flavors from Couturier North America and limited-edition packaging from our partner brands.

WHERE/WHEN

Visit Norseland at booth #2156 at IDDBA in Orlando

  • Sunday, June 2 from 11 AM – 5:30 PM
  • Monday, June 3 from 11 AM – 5:30 PM
  • Tuesday, June 4 from 10 AM – 2 PM

See you there!




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In This Story


Norseland, Inc., owned by TINE SA, is the exclusive importer and sales and marketing agent responsible for the continued success of Jarlsberg® in the United States.


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