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Press Release Specialty Foods

The GFB: Gluten Free Bar Celebrates National Gluten-Free Day with Introduction of Better-for-You Oatmeal Breakfast in Innovative “Pop-Up Bowl” Packaging



GRAND RAPIDS, MI
Wednesday, January 10th, 2018

National Gluten-Free Day arrived on January 8 and leading good-for-you gluten-free food brand, The GFB: Gluten Free Bar, marked the occasion with the introduction of a new line of protein-packed, on-the-go oatmeal featuring simple, real food ingredients and a unique package that doubles as its own serving bowl.

The GFB Power Breakfast arrives in natural health food stores nationwide this week in five delicious varieties; including Coconut Cashew, Fruits, Nuts, and Seeds, PB+J, Apple Cinnamon, and Maple Raisin. Each 2.0-ounce package contains one serving and has a suggested retail price of $2.49 per.

The GFB Power Breakfast features a delicious mix of gluten-free oats, raw hemp seed hearts, golden flaxseed a variety of nuts and fruits, including toasted cashews, pumpkin seeds, almonds sunflower seeds, dates, raisins cranberries, and others. Power Breakfast contains no artificial flavors, preservatives or refined sugars, making it an ideal fuel to start the day.

The portable, convenient cardboard packaging lies flat for easy packing but squeezes together at the sides to lock into a square bowl. Users simply add hot water to the fill line, cover for three minutes and enjoy.

 Elliott Rader, Co-Founder and Partner, The GFB“My brother and I started The GFB based on our own dietary needs and Power Breakfast is an extension of that effort to fuel our bodies with foods of superior quality and taste,” said Elliott Rader, Co-Founder and Partner at The GFB. “We believe this is the first heat-and-serve oatmeal on the market to offer this level of quality, taste and nutrition in one package, and the pop-up-bowl makes it easy to enjoy anywhere. We like to say Power Breakfast is like oatmeal, but better; better ingredients, better taste, all in a portable and convenient package.”

The GFB specializes in better-for-you, gluten-free snacks that are all non-GMO Project® Certified, Certified Vegan, soy-free, dairy-free and Certified Gluten-Free–including their lines of GFB Bites and Bars. Located in Grand Rapids, Michigan, The GFB is a Certified B Corporation dedicated to a triple bottom line of people, planet, and profits.

Celebrate National Gluten-Free Day with The GFB by following them on social media @thegfb and use hashtag #NationalGlutenFreeDay




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