GT’s Living Foods, makers of the original Kombucha and number-one selling brand in the U.S., announced its new limited-edition offering for Spring, Bloom. The seasonal exclusive delivers a light, crisp, and floral flavor combining fresh Elderflower, Jasmine, and Violet. GT’s Bloom Kombucha is now shipping to retailers nationwide and will be available through June 30.
While Bloom is on shelves, GT’s is teaming up with Born This Way Foundation. During the next three months, GT’s will encourage its community to post a selfie on social media with any GT bottle, and tag it with #InFullBloom. For each photo posted, GT’s Living Foods will donate $5 to Born This Way Foundation–up to $50,000–to help empower youth and inspire bravery.
“All people have the power to grow and evolve, and our intention with this campaign is to motivate people to be the best version of themselves. We are truly honored to collaborate Bloom with Born This Way Foundation, and encourage our communities to support one another,” said GT Dave, CEO & Founder of GT’s Living Foods.
Inspired by the regenerative energy of spring, Bloom celebrates personal transformation while encouraging everyone to live life in full bloom. These intentions are artistically captured on each unique, screen-printed, collectible bottle which share the spirit of the campaign through a variety of inspirational words set within the wings of a magnificent butterfly.
Like all other GT’s Kombucha flavors, Bloom is organic, raw, naturally effervescent with billions of living probiotics, and lovingly handcrafted in small batches.
