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Italy: A Resounding Success for Beer Attraction and BBTech Expo

Wednesday, February 20th, 2019

Beer and beverages as a point of attraction for the food and the beverage product chain. This is the key feature that distinguishes Beer Attraction and BBTech Expo 2019, which ended at Rimini expo centre an unprecedented edition, worthy of framing. 

An edition that was opened with the presentation of the new 2020 brand Beer&Food Attraction. The eating out experience show and the expansion of BBTech Expo as far as internationality and product range were concerned.

An overall total of more than 32,000 attendees (40% more than 2018), 600 exhibitors from10 foreign countries: Belgium, Germany, Spain, Austria, Poland, France, Great Britain, Czech Republic, United States and Canada, interested in increasing their know-how and business opportunities on the market Italian. Then there were the contestants and judges of the contests, teams for the competitions, guests at the conferences and participants in the events. 247 accredited journalists and bloggers—from Italy and abroad—ensured extraordinary visibility on the main media and social networks.

The International Horeca Meeting, an event organized by Italgrob (Italian Federation of Horeca Distributors), was held simultaneously with Beer Attraction—which hosted Food Attraction—and BBTech Expo.

The twin Italian Exhibition Group expo is the only B2B event at which excellent beers and top beverages (water, soft drinks, and spirits) meet quality food on one hand and, on the other, the most comprehensive range of technology and equipment for beverage production and packaging.

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In This Story

The HORECA network: Beer, Beverage Technologies and Specialty Food Beer Attraction BBTech expo Food Attraction