Lindsay Buchanan joined NACS on March 19 as its new Marketing Coordinator. In this newly created position, she will assist in the development and implementation of integrated marketing campaigns for NACS products, services and events, copywriting, project management, as well as measure, analyze, and manage marketing data.
NACS serves the $550 billion convenience and fuels retailing industry by sharing ideas and insights in its award-winning publications, including NACSMagazine and the “Convenience Matters” podcast; creating unique networking and education opportunities, including the annual NACS Show, which is one of the 40 largest tradeshows in the country at 420,000 net square feet; and through industry-leading research and analysis.
Prior to joining NACS, Buchanan was a sales and marketing analyst with Backer Group in Murfreesboro, Tennessee. She earned a B.S. in journalism from Middle Tennessee State University.