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Luc Belaire Teams Up with Rae Sremmurd for a New Global Partnership



BURGUNDY, FRANCE
Monday, October 29th, 2018

Luc Belaire is excited to announce a global partnership with multi-platinum rap duo Rae Sremmurd. Rae Sremmurd, comprised of brothers Swae Lee and Slim Jxmmi, are now partnered on their favorite bubbly, Belaire Gold, and will be collaborating on special projects for the line. Belaire Gold is a classic brut, made in Burgundy from a blend of hand-picked Chardonnay and Pinot Noir grapes.

Rae Sremmurd filmed a Belaire-produced video series called “Belaire It Out,”

Rae Sremmurd recently met with Belaire CEO Brett Berish in Miami, Florida, to sign the official partnership deal and to film a Belaire-produced video series called “Belaire It Out,” which sees Swae Lee and Slim Jxmmi debating pop culture topics and fan-submitted questions.

Brett Berish, CEO, Luc Belaire“We’re inspired by Rae Sremmurd’s sense of humor and creativity,” explains Brett Berish, “so ‘Belaireit Out’ made perfect sense with Swae and Jxmmi. Belaire is a place where artists like Rae Sremmurd and our other partners like DJ Khaled, Rick Ross, G Herbo, and Dave East can tell their stories and express themselves.”

For exclusive behind-the-scenes photo and interview with Rae Sremmurd, click HERE for full coverage on Hypebeast.

Rae Sremmurd, comprised of brothers Swae Lee and Slim Jxmmi, are now partnered on their favorite bubbly, Belaire Gold

Rae Sremmurd are known for their creative and infectious pop-rap mega-hits, like the quintuple-platinum selling single “Black Beatles” endorsed by Paul McCartney. The Mississippi-born brothers are entirely unique, with Rolling Stone describing them as “hip hop’s best hook masters.”

Swae Lee, Rapper, Rae Sremmurd“Life is luxurious. From private planes to clubs to yachts, we live lavishly so we always keep bottles of Belaire around. We were already poppin' it, so we wanted to partner with Belaire, who understand us and the culture,” Swae Lee says.

Slim Jxmmi, Rapper, Rae SremmurdJxm says, “It had to be Belaire and it had to be Belaire Gold. Belaire’s everywhere we go and this business venture goes with everything we’re doing from music to fashion. We are the Golden Boys! SremmLife!”

With its crystal clear bottle and embossed gold foil labels, Belaire Gold is instantly recognizable. It is recommended as a well-chilled aperitif, and is also a versatile food-pairing wine, especially with seafood, grilled vegetables or poultry thanks to its light, dry finish with light notes of peach, pear, and mango.




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In This Story


Luc Belaire is a family of sparkling wines from some of France's finest winemaking regions. The range includes our Rare Rosé, Luxe, Brut Gold, and the luminescent Fantôme.


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