BeeInventive, the company behind the multiple award-winning “honey on tap” Flow Hive, is now a Certified B CorporationⓇ, joining thousands of other companies committed to using business as a force for good.
Traditionally, there’s been only one measure of success for business—the bottom line. B Corporations, however, aspire to find a balance between purpose and profit and are legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment.
A commitment to doing good has always been part of the BeeInventive plan and B Corp’s rigorous auditing and compliance process confirmed that BeeInventive was already on the right track.
“After our rocketship start, we thought long and hard about all aspects of the business and recognised the need for a set of ruling principles which holds companies—including us—to account for how they do business in the world,” Cedar Anderson says.
“It turned out that there already was one—B Corp.”
BeeInventive joins almost 2,600 companies across 150 industries in 60 countries, including Stone & Wood, Koala Mattress, Ben & Jerry’s, Danone UK and Canada and Patagonia.
As the manufacturer of the Flow Hive, a honey harvesting system which allows for easy, fast extraction without the heavy lifting, mess and special equipment associated with conventional methods, positive purpose is intrinsic to Flow’s core business.
The ease of harvesting honey has inspired many thousands of people to take up beekeeping. Since its record-breaking crowdfunding phase in 2015, Flow has also become a prominent advocate for bees and other pollinators and a champion of responsible beekeeping which in and of itself delivers benefits to the planet.
Bees play a crucial role, with many of our food crops and wild plant species dependent on insects for pollination.
With now more than 53,000 Flow Hives in more than 130 countries in every corner of the globe, Flow has been at the vanguard of a resurgence in beekeeping, particularly in urban environments.
“Plan A is how a lot of business have operated in the past—make as much profit as you can and if you feel bad about the impact you’re having, give a little bit of money away.
“Plan B is to make sure what you’re doing day to day is having a positive impact on the world—we want to be part of Plan B." Cedar says.
Click here for more on how Flow strives to be a business for positive purpose.