Odyssey feta cheese. Delicious & award-winning. Wisconsin-made!
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
Press Release Cheese & Dairy

Old Amsterdam is Going on Tour in the Northeast



DARIEN, CT
Monday, August 6th, 2018

Old Amsterdam cheese, the No. 1 Gouda brand in Holland, is embarking on a grassroots sampling tour in true American road-trip tradition. Old Amsterdam is third-generation, family-owned, with a secret recipe for a mature Gouda distinguished from all others. Between its fine ripening crystals, savory flavor with hints of sweetness, and unique history, you won’t forget the first time you taste Old Amsterdam.

For five weeks, people across the east coast will have a chance to taste and experience the “Gold Standard of Aged Gouda” at events ranging from wine festivals to art fairs, state fairs, and grocery retail activations.

A branded 10x10 tent, sprinter van, photo-op experience, Snapchat filter, and, of course, lots of cheese to sample bring this grassroots activation to life. Old Amsterdam aims to build US brand awareness with one-on-one connection: you’ll fall in love with the taste, and connect with the brand’s rich history.

Old Amsterdam is third-generation, family-owned company with a secret recipe for a mature Gouda distinguished from all others

The tour timeline takes Old Amsterdam across New York, New Jersey, and Connecticut from July 28 - September 3 with keystone fairs and retailer events scheduled each week.

Main events include: The Festival of the Americas (NYC), New Jersey State Fair (Augusta, NJ), 12th Annual Shoreline Wine Festival (Guildford, CT), ADA’s Madison Avenue Fair (NYC), the Atlantic City Airshow (Atlantic City, NJ), and the New York State Fair (Syracuse, NY).

The sampling tour will also be making stops at retailers in each state, including Fairway, King’s Food Market, Stop & Shop, and Balducci’s Market.

For more information about Old Amsterdam, visit www.oldamsterdam.com




Odyssey feta cheese. Delicious & award-winning. Wisconsin-made!Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

In This Story


Dutch, Premium Aged Gouda with an irresistible taste.


WCMA Supports Dairy Industry’s Future Leaders with Scholarships Worth $15,000

Each year, the association shows its support for the dairy industry’s next generation of leaders by announcing the names of this year's recipients.
View Press Release

Eggland’s Best and Life Time Challenge Families to “Plus It Up”

Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness.
View Press Release

WCMA Recognizes Contest Leaders with Awards

On Wednesday, March 6, the Wisconsin Cheese Makers Association, host of the 2019 U.S. Championship Cheese Contest, honored Steve Krause, John Jaeggi, and John Umhoefer for their work to support and grow the contest.
View Press Release

WCMA Announces Ideas Showcase Line-Up at 2019 Cheese Industry Conference

Register online at CheeseConference.org through April 8!
View Press Release

Marley Spoon’s Customer-Centric Approach to Grow Market Share in the U.S.

The Martha Stewart-backed company is set to offer customers far MORE choice.
View Press Release

Michel et Augustin Launches New Cookie and Packaging Redesign at Expo West

The Troublemakers of Taste is excited to unveil an exclusive U.S. packaging re-design and a new flavor at this year’s expo.
View Press Release

WCMA Applauds Governor Evers’ Support of Dairy Processing Industry in State Budget Proposal

The association's Executive Director John Umhoefer comments on the state's support and outlines what he hopes will be included in the 2019-21 budget.
View Press Release

Kauai Coffee® Selected as Best Hawaii Grown Coffee Brand

The company is chosen by HAWAIʻI Magazine as its Readers’ Choice Awards pick for “Best of All Islands: Coffee.”
View Press Release