Black Kassel - Snack like Royalty
Montchevre: Celebrating Goat Cheese as it Should Be
Lactose-Free Bries
Press Release Cheese & Dairy

Old Amsterdam is Going on Tour in the Northeast



DARIEN, CT
Monday, August 6th, 2018

Old Amsterdam cheese, the No. 1 Gouda brand in Holland, is embarking on a grassroots sampling tour in true American road-trip tradition. Old Amsterdam is third-generation, family-owned, with a secret recipe for a mature Gouda distinguished from all others. Between its fine ripening crystals, savory flavor with hints of sweetness, and unique history, you won’t forget the first time you taste Old Amsterdam.

For five weeks, people across the east coast will have a chance to taste and experience the “Gold Standard of Aged Gouda” at events ranging from wine festivals to art fairs, state fairs, and grocery retail activations.

A branded 10x10 tent, sprinter van, photo-op experience, Snapchat filter, and, of course, lots of cheese to sample bring this grassroots activation to life. Old Amsterdam aims to build US brand awareness with one-on-one connection: you’ll fall in love with the taste, and connect with the brand’s rich history.

Old Amsterdam is third-generation, family-owned company with a secret recipe for a mature Gouda distinguished from all others

The tour timeline takes Old Amsterdam across New York, New Jersey, and Connecticut from July 28 - September 3 with keystone fairs and retailer events scheduled each week.

Main events include: The Festival of the Americas (NYC), New Jersey State Fair (Augusta, NJ), 12th Annual Shoreline Wine Festival (Guildford, CT), ADA’s Madison Avenue Fair (NYC), the Atlantic City Airshow (Atlantic City, NJ), and the New York State Fair (Syracuse, NY).

The sampling tour will also be making stops at retailers in each state, including Fairway, King’s Food Market, Stop & Shop, and Balducci’s Market.

For more information about Old Amsterdam, visit www.oldamsterdam.com




Black Kassel - Snack like RoyaltyMontchevre: Celebrating Goat Cheese as it Should BeLactose-Free Bries

In This Story


Dutch, Premium Aged Gouda with an irresistible taste.


Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

For the 8th Time, Hissho Appears on the Inc. 5000, Ranking No. 3893. With Three-Year Revenue Growth of 91.7 Percent
View Press Release

WCMA Adds Staff as Member Services Expand

The association has welcomed Sara Schmidt as its new Office and Member Service Coordinator, working to support WCMA’s expanded array of benefits to member organizations.
View Press Release

Now It's Official! Flow is a Business Doing Good

BeeInventive, the company behind the multiple award-winning “honey on tap” FlowHive, is now a Certified B CorporationⓇ.
View Press Release

Hissho Among 2018 Middle Market Leaders

Hissho has just been named #8 among the 2018 Middle Market Leaders honorees by Charlotte Business Journal.
View Press Release

Halton Group Acquires U.S. Indoor Air Equipment Manufacturer

The acquisition makes the company a part of Halton's Foodservice business that specializes in professional kitchen environments.
View Press Release

Olive Oil Commission of California to Hold Workshops on Producing, Evaluating, and Protecting Olive Oil Quality

The goal of these workshops is to discuss the California Department of Food and Agriculture (CDFA) standards for Extra Virgin Olive Oil and to educate all sectors of the olive oil supply chain on best practices.
View Press Release

Pereg Natural Foods Launches Everything Bagel Spice Mix

A little of Everything (But the Bagel) Spice Mix will bring big flavor to everything!
View Press Release

Allies GF Goodies Bakes Great Foods That Are Good for All

The Long Island-based baking operation now distributes to retail as well as to foodservice.
View Press Release

WCMA Credits Member Action, Sen. Baldwin for Key Dairy Votes

With reports of a close vote on this proposal, WCMA and many of its members sprang into action, contacting key swing senators.
View Press Release