Slingshot Shakes. A complete breakfast.
Venus Wafers - The Original Mariner Biscut Company - Made simple - Made right
Press Release Snacks

P3 Named Official Protein Snack of UFC®



LAS VEGAS, NV
Monday, September 17th, 2018

UFC®, the world’s premier mixed martial arts organization, today announced a new marketing partnership with Oscar Mayer®. The partnership names P3 Portable Protein Packs as the “Official Protein Snack” of UFC, creating a new, exclusive sponsorship category for the MMA promotion.

P3 Portable Protein Packs are the “Official Protein Snack” of UFC

P3 Portable Protein Snacks deliver a tasty combination of meat, cheese, nuts, and fruits, all in one portable pack. They come in multiple varieties and sizes, all offering a convenient way for consumers to get their protein. Oscar Mayer established the Adult Snacking segment with P3 in 2014, and since its launch, the P3 brand has successfully built awareness and has grown in popularity with consumers. They are widely distributed in retail grocery and convenience stores across the country. The UFC partnership will further expand awareness to a new and coveted loyal MMA fan base.

Under the terms of this partnership, P3 will have a branded presence inside the world-famous Octagon® at select UFC events for the remainder of the year. Additional partnership activations will include the integration of P3 branding throughout UFC’s telecasts, digital media campaigns, and Fight Week integrations. At select participating retail locations, P3 displays will feature images of UFC athletes and official UFC logos at point of sale.

P3 will be present at UFC® 228: WOODLEY vs. TILL

The first P3 activation with UFC will begin on Saturday, September 8, with UFC® 228: WOODLEY vs. TILL, featuring the highly anticipated welterweight championship bout that will see Tyron Woodley defend against undefeated No.2-ranked contender Darren Till.

Paul Asencio, Senior Vice President, Global Partnerships, UFC “We’re excited to partner with a blue-chip business-like Oscar Mayer and their P3 Brand to connect with UFC fans in an authentic way,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “This relationship is a natural fit for both brands and we look forward to collaborating with P3 to grow its share of the market and reach UFC’s dedicated fan base.”

Don Fussner, General Manager, Oscar Mayer“At Oscar Mayer, we know the importance of protein snacking and performance,” said Don Fussner, General Manager of Oscar Mayer. “Therefore, with our P3 Portable Protein Pack, we are extremely excited to partner with the most premiere performance athletes in the world. The UFC is a phenomenal brand with an incredibly loyal—and growing—fan base. Becoming the Official Protein Snack of UFC is a powerful fit for both companies and it’s a new and interesting platform for P3 to participate. We are looking forward to embedding our brand into the UFC culture, helping both athletes and fans alike find a more interesting way to get their protein.”




Slingshot Shakes. A complete breakfast.Venus Wafers - The Original Mariner Biscut Company - Made simple - Made right

In This Story


H.J. Heinz Company and Kraft Foods Group have completed the merger, becoming the 3rd largest food and beverage company in North America and the 5th largest in the world.


American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release