Perdue Foodservice is proud to introduce two new products to the PERDUE® HARVESTLAND® all-natural* Turkey portfolio—Sliced Smoked Turkey and Dark Turkey Burgers. With 86% of consumers looking for restaurants to be more transparent, 1 the new clean label turkey products help operators take advantage of high-value menu claims to drive traffic and boost sales.
Consumers want to see the high-value claims—it can impact their purchasing decision and show them the operator’s commitment to high-quality ingredients. This is especially true when it comes to animal protein—consumers now consider animal welfare, sustainability, and the absence of antibiotics, hormones and preservatives as major factors when choosing what and where to eat. 2 Consumers also care about how an animal is fed, with a preference toward a vegetarian diet. 2
Operators who menu PERDUE® HARVESTLAND® all-natural* Turkey can feel good knowing they are serving high-quality turkey products that contain no artificial ingredients, NO ANTIBIOTICS EVER and no animal by-products, and are raised on a 100% vegetarian diet. The portfolio of healthful and wholesome NO ANTIBIOTICS EVER proteins not only differentiates eateries by elevating menu offerings, it also increases the opportunity to help drive sales. More than 70% of consumers reported they are more concerned about food additives today than 2 years ago. 3 Therefore, it’s no surprise consumers are willing to pay 75% more for a product containing ingredients they know and trust. 3
PERDUE® HARVESTLAND® Sliced Smoked Turkey Breast and Dark Turkey Burgers can help elevate menu offerings and satisfy customers’ growing demand for better-for- you ingredients. Perdue makes it easy for operators to communicate their commitment to high-quality ingredients and menu transparency by providing free merchandising materials and rebates. From now through December 31, 2017, operators save $10 per case, up to $500 on all PERDUE® HARVESTLAND® Turkey products, with a minimum
purchase of 3 cases. For more information, please visit www.PerdueFoodservice.com/offers or call 1888PERDUE2.
1 Tristano, Darren, How Shifting Health Priorities Will Change Foodservice in 2016, Technomic, 2/2/16
2 Refrigerated & Frozen Foods, “Study: Restaurant Patrons Want Menu Transparency for Meat, Poultry,” 6/16/16
3 Technomic Consumer Trend Report Series: Meat + Poultry Consumers Prefer Transparency, November 2016
*Minimally processed. No artificial ingredients.