Odyssey feta cheese. Delicious & award-winning. Wisconsin-made!
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
Press Release Cheese & Dairy

Prairie Farms Welcomes Spring with New MOOOO-licious Milk Flavors



EDWARDSVILLE, IL
Tuesday, March 6th, 2018

Spring is just around the corner which means it’s time for new MOOOO-licious milk flavors from Prairie Farms—Chocolate Marshmallow, Strawberry Crème, Orange Crème,
and Egg Nog are available now through May, or while supplies last, at retail outlets throughout the Midwest and
South.

"Our new MOOOO-licious milk flavors welcome Spring in the sweetest way possible. Whether it's a craving for chocolate, strawberry, or an orange creamsicle, Prairie Farms has a flavor for everyone," said Rebecca Leinenbach, Vice President of Marketing and Communications for Prairie Farms. “Offering consumers a variety of fun flavors throughout the year allows Prairie Farms to build on our leading market position as the top brand in the flavored milk category.”

Prairie Farms’ MOOO-licious packaging breaks the existing category norms. Colors and illustrations play an important role in differentiating between milk flavors. For each of the four varieties, a playful cow floats in a flavor-coordinated ring in a whimsical sea of milk. Each quart carton has a pastel background with illustrations of flavor elements found in the products—like strawberries, marshmallows, orange crème swirls, and dark chocolate bars. Packaging elements, including on-pack recipes, were carefully chosen to celebrate the joy of spring.

As one of the strongest farmer-owned dairy cooperatives in the United States, Prairie Farms consistently outperforms the competition in sales and flavor innovation. In Great Lakes Multi Outlet Geography, as defined by IRi, Prairie Farms is the number one brand within the refrigerated flavored milk category. In 2017, Prairie Farms Salted Caramel Milk was declared “Best of the Best” in the World Dairy Expo Championship Contest with a perfect score of 100 points.

Prairie Farms will celebrate the launch of its MOOO-licious milk flavors with sweepstakes, giveaways, in-store sampling, and other special surprises. Suggested retail is $2.40 per quart, but prices may vary by location.

For more information, visit https://www.prairiefarms.com/springmilks.




Odyssey feta cheese. Delicious & award-winning. Wisconsin-made!Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

In This Story


Farmer-owned Prairie Farms Dairy has provided the freshest, highest quality dairy products for over 75 years.


Cheese Industry Conference 2019 Seminars Focus on Export Trends, Market Strategies

Grow your business in markets abroad with the help of expert insights on trends and winning sales strategies from 2019 Cheese Industry Conference (CIC) presenters.
View Press Release

WCMA Supports Dairy Industry’s Future Leaders with Scholarships Worth $15,000

Each year, the association shows its support for the dairy industry’s next generation of leaders by announcing the names of this year's recipients.
View Press Release

Eggland’s Best and Life Time Challenge Families to “Plus It Up”

Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness.
View Press Release

WCMA Recognizes Contest Leaders with Awards

On Wednesday, March 6, the Wisconsin Cheese Makers Association, host of the 2019 U.S. Championship Cheese Contest, honored Steve Krause, John Jaeggi, and John Umhoefer for their work to support and grow the contest.
View Press Release

WCMA Announces Ideas Showcase Line-Up at 2019 Cheese Industry Conference

Register online at CheeseConference.org through April 8!
View Press Release