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Press Release Cheese & Dairy

Prairie Farms Welcomes Spring with New MOOOO-licious Milk Flavors



EDWARDSVILLE, IL
Tuesday, March 6th, 2018

Spring is just around the corner which means it’s time for new MOOOO-licious milk flavors from Prairie Farms—Chocolate Marshmallow, Strawberry Crème, Orange Crème,
and Egg Nog are available now through May, or while supplies last, at retail outlets throughout the Midwest and
South.

"Our new MOOOO-licious milk flavors welcome Spring in the sweetest way possible. Whether it's a craving for chocolate, strawberry, or an orange creamsicle, Prairie Farms has a flavor for everyone," said Rebecca Leinenbach, Vice President of Marketing and Communications for Prairie Farms. “Offering consumers a variety of fun flavors throughout the year allows Prairie Farms to build on our leading market position as the top brand in the flavored milk category.”

Prairie Farms’ MOOO-licious packaging breaks the existing category norms. Colors and illustrations play an important role in differentiating between milk flavors. For each of the four varieties, a playful cow floats in a flavor-coordinated ring in a whimsical sea of milk. Each quart carton has a pastel background with illustrations of flavor elements found in the products—like strawberries, marshmallows, orange crème swirls, and dark chocolate bars. Packaging elements, including on-pack recipes, were carefully chosen to celebrate the joy of spring.

As one of the strongest farmer-owned dairy cooperatives in the United States, Prairie Farms consistently outperforms the competition in sales and flavor innovation. In Great Lakes Multi Outlet Geography, as defined by IRi, Prairie Farms is the number one brand within the refrigerated flavored milk category. In 2017, Prairie Farms Salted Caramel Milk was declared “Best of the Best” in the World Dairy Expo Championship Contest with a perfect score of 100 points.

Prairie Farms will celebrate the launch of its MOOO-licious milk flavors with sweepstakes, giveaways, in-store sampling, and other special surprises. Suggested retail is $2.40 per quart, but prices may vary by location.

For more information, visit https://www.prairiefarms.com/springmilks.




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Farmer-owned Prairie Farms Dairy has provided the freshest, highest quality dairy products for over 75 years.


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