American Cheese Society - Celebrate American Cheese Month
Press Release Associations

Reusable Packaging Association Launches Switch, Save + Sell Campaign



TAMPA, FL
Friday, May 11th, 2018

The Reusable Packaging Association (RPA) launched today a new campaign promoting the value of reusable transport packaging systems for the movement of food from farm, producer, or processor to point of sale. The campaign demonstrates how food distribution can be more efficient, effective, and sustainable in a reusable packaging system, generating positive top line, bottom line, and environmental results.

Reusable packaging has a long history of effective use for the transport of food, and modern product technologies and supply chain operations are enabling increasing opportunities for reuse.

Tim Debus, President & CEO, Reusable Packaging Association“Reusable Transport Packaging is today’s way to move product,” said Tim Debus, RPA President & CEO. “Everyone in the supply chain, from farm to retail, is laser-focused on driving consumer satisfaction, shopper loyalty, and profitable growth in a way that is sustainable and minimizes environmental impact. End-to-end and back again, RTP supports these goals. It is today’s way to save and today’s way to sell.”

The campaign will initially feature perishable food commodities, highlighting the use of reusable plastic containers (RPCs) in fresh produce, egg, and meat supply chains. “Temperature control and product protection are unique and critical requirements for perishable foods. RPCs excel at both, delivering superior quality in the marketplace. Designed and built for transport, display, safety, and over a hundred uses each, RPCs protect quality, reduce cost, and eliminate waste,” added Debus.

Reusable Packaging Association

At launch, the Switch, Save + Sell campaign includes SwitchToReusables.org and a downloadable brochure. The website serves to consolidate key messages and supporting facts from across the industry to help tell the reusable packaging story in the fast-changing and complex business of food packaging and distribution. As the core of a comprehensive outreach program to increase awareness of the reuse opportunity, and to inform and inspire adoption of reusable transport packaging across industries, the campaign is extendable across categories and commodities, as well as communication formats and venues.

“RPA member companies are experts at developing and implementing reuse solutions that optimize total supply chain performance and impact,” said Debus. “This campaign leverages the collective expertise of the membership to stimulate more thinking about reuse as the preferred approach to transport packaging, not only for food, but for virtually any product that moves in commerce.”




American Cheese Society - Celebrate American Cheese Month

In This Story


The Reusable Packaging Association (RPA) is a non-profit trade organization representing and promoting the common and pro-competitive business interests of member suppliers and users of reusable...


American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release