Black Kassel - Snack like royalty - New Flavors
Press Release Specialty Foods

Rub, Fire, Cook & Lick!

Thursday, May 9th, 2019

When it comes to BBQ rubs and spices, Pereg Natural Foods knows a thing or two. In business for more than 100 years, the New Jersey based, family owned company produces more than 60 all natural and pure spices, procured from the best sources on earth. Here’s some info from Pereg on why and how to use rubs for the perfect BBQ, available at, and at supermarkets, natural food and specialty stores nationwide.

What is a Spice Rub?

Spice rubs are used in every part of the country to enhance the flavor of BBQ. Generally, rubs are a combination of spices which are "rubbed" or sprinkled on the outside surface of meat before you put it on the grill.

Rubs do GREAT things to meat:

  • Rubs seal the flavor of the meat
  • Rubs form a tasty crust on the BBQ
  • Rubs enhance the color of the cooked meat

Most Important - Rubs pull moisture from the air, while drawing juices from the inside of the meat. This reaction is called osmosis. This literally causes the meat to marinade itself as it cooks.

Rubs are a combination of different spices mixed with salts and sugars. The salt draws moisture out of the meat, and the sugar locks in the flavor of the spices by caramelizing on the meat’s surface and sealing in all the great spice flavors. The sugar also assists in osmosis.

Pereg Natural Foods is one of the first to offer its Mixed Spice BBQ, a unique blend of spices for the most flavorful grilling, roasting, and baking

Spices in rubs can include allspice, onion, garlic, cinnamon, chili pepper, paprika, mustard, cumin, sage, or thyme, just to name a few.

Pereg Natural Foods is one of the first to offer its Mixed Spice BBQ, a unique blend of spices for the most flavorful grilling, roasting and baking.

If you want to make your own rub, here’s Pereg’s suggested recipe: Combine 1 tablespoon each of Peregbrand cumin, paprika, granulated garlic, granulated onion, chili powder, cayenne pepper, black pepper, and white pepper with 2 tablespoons kosher salt and 1 tablespoon brown sugar. Combine all ingredients in a large bowl and mix well. Or to make it easier – combine ½ cup of Pereg BBQ Spice Mix with 1 tablespoon of brown sugar. Store in an airtight container.

Advantages of Rubs Over Marinades

  • Rubs are more economical than marinades
  • Rubs do not need any refrigeration
  • Rubs have a long shelf life
  • You use only the amount you need and can save the rest
  • Rubs add a colorful and tasteful crust to the finished meat
  • Rubs self-marinate the meat so you don't have to marinade while you cook
  • Rubs are EASY to use on meat
  • Rubs make it easier to control the flavor of the meat
  • Rubs are perfect for larger pieces of meat such as spareribs, briskets, and tenderloins

A rub can either be wet or dry. Wet rubs have some liquid in them that give them the consistency of a paste. Some rubs (such as Pereg Natural Foods Mixed Spices BBQ) start out as a dry rub, but when heated, become a paste.

Rubs are a combination of different spices mixed with salts and sugars and can be either wet or dry

Why is it called a rub? Some prefer to rub the surface of the meat with the dry rub mix. Others prefer to shake the rub on the meat. Either way, the rub will enhance the natural flavor of the meat, add flavor from the spices, and keep the meat tender on the inside while giving it a perfect char on the outside.

You can apply rub a few days before you cook the meat, wrap it up in plastic wrap or butcher paper, and put it in the refrigerator. For larger pieces of meat, this works best. Add a generous portion of the rub at first to the meat. After it sits for a few days, add a little more rub before cooking.

Black Kassel - Snack like royalty - New Flavors

In This Story

PEREG GOURMET produces more than 60 varieties of spices, spice blends and herbs. The spices are pure, fresh and natural with no additives, no preservatives, no added volume and no food coloring.