Black Kassel - Snack like Royalty
Aged Cheddar Cheese
Press Release Meat

Shenandoah Valley Organic Is Now Disrupting Organic Chicken Packaging

Friday, June 8th, 2018

Farmer Focus, a disruptive brand in the chicken industry from Shenandoah Valley Organic, is updating its full line with a bold new look and packaging technology. These enhancements will serve its customers and the end consumer with enhanced transparency and quality in the growing organic chicken category.

Farmer Focus is more than a brand, it’s a mindset of flipping the traditional poultry farmer-processor model on its head. In SVO’s model, the farmers own the chickens and make more money for what they raise. This creates an environment of farmer prosperity and adds a new dimension to today’s sustainable agriculture conversation. Jeffrey Zimmerman of Cedar Ridge Farm has been raising chickens with SVO since the beginning. “We wanted to grow organic birds and have day-to-day management and housing decisions as ours rather than an integrator,” stated Zimmerman.

Instagram post revealing Shenandoah Valley's new packaging

The packaging itself was designed based on consumer and industry feedback. The vacuum skin pack uses less plastic and offers a 360-degree view of what is inside. In addition to extended shelf life for operators, the updates offer a recyclable tray with no more absorbent pads to throw in the trash. Jefferson Heatwole, Co-Founder and EVP of Sales and Marketing has been working on the new packaging for over a year. “We are constantly striving to innovate and deliver the highest quality and best value organic chicken while encouraging healthy eating and social awareness. This new packaging is another step towards that goal, while also providing benefits to our retail customers.”

Shenandoah Valley Organic Chicken is both Certified Organic and Certified Humane, and its unique Farm ID code allows consumers to see the actual farm and farmer that the package they are holding came from, and read about the farmer’s story. The four-letter code can simply be entered into the Farm ID field at and consumers are immediately connected with the source of their dinner. “Being able to buy chicken from a company that not only embraces the organic standards, but chooses to go above and beyond those standards, is of the utmost importance to us because we believe that trust and transparency is just as crucial as the quality of the product,” added Heatwole.

Coming later in 2018, SVO will introduce additional value-added items to address the growing demand for convenience that doesn’t sacrifice quality. The new Farmer Focus packaging is on shelves now, with positive feedback from operators and consumers.

Black Kassel - Snack like RoyaltyAged Cheddar Cheese

In This Story

34 Degrees, the maker of all-natural, wafer-thin crackers was created by people with a profound love of food. Made from only a handful of high-quality ingredients, 34° Crisps are a great-tasting...

Koch Membrane Systems PURON® MBR Product Selected for One of the Largest MBR Projects in China

The global leader in membrane filtration technologies reveals its PURON® Membrane Bio-Reactor modules have been selected for the Ji’nan Wastewater Treatment Plant I and Plant II Expansion Project.
View Press Release

2018 State of the Specialty Food Industry Report Released

Fueled by increasing interest from both consumers and retailers, total sales jumped 11% between 2015 and 2017, hitting $140.3 billion last year.
View Press Release

North Country Smokehouse Launches Certified Humane & Organic Deli Meat Lineup

The company expands its award-winning product line to include all-natural, certified humane, and organic deli meats in three popular flavors.
View Press Release

Blackberry Farm and Epicurean Sonoma Collaborate on New Cheese

Cheesemaker and owner of Epicurean Sonoma, Sheana Davis, traveled to Walland, Tennessee, to work with Blackberry Farm Cheesemaker Chris Osborne on a cheese collaboration – Mycophilia.
View Press Release

Edward & Sons Trading Company, Inc. Introduce Miso-Cup® Instant Soup & Gluten-Free Baked Brown Rice Snaps®

Marking its 40th anniversary milestone, the company launches two new products to American consumers.
View Press Release

Master-Bilt® Names Bret Eldridge as Director of National Accounts

The company promotes its veteran Regional Sales Manager to a new role overseeing national accounts.
View Press Release