Early last month I sat in on Anthony Bourdain’s keynote speech to IDDBA attendees, in which he listed upcoming trends to keep an eye on. Among those that resonated with me, and this latest product showcase, was his promise of ever-growing demand for hot and Asian flavors.
“Sriracha is only the beginning,” the celebrity chef and food connoisseur said to a packed auditorium, and here we have the lethal combination of those two flavors.
No really, approach the Extra Hot Thai Salsa with caution.
Yai’s Thai is a twist on traditional Thai flavors, blending authentic family recipes with household favorites and adding some flair to the mix. Available in jars and bottles with a clear, simple label, this is a product that lets the taste do the talking.
The Deli Market News team got to delve into six different and distinctive flavors, including:
Touting Whole 30 approved, as well as paleo friendly, vegan, low sodium, and gluten free, these product hit all the marks for trends consumers seem to be shopping for in the climbing demand for authenticity, flavor, and health. Made with simple, natural ingredients, this is a new company (only made official last year) that is already making a splash.
Yai’s Thai is already available in several states, including California, Colorado, Massachusetts, Montana, and New York, in select retailers such as Whole Foods, Lucky’s Market, Alfalfa’s Market, and many others.