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Ahold Delhaize Banner Pilots Innovative New Format

Ahold Delhaize Banner Pilots Innovative New Format

Thursday, September 5th, 2019

Grocery shopping can be one of two things: a wonderful experience where everything goes exactly to plan, or the plan is just lost and it feels like a colossal waste of time. Ahold Delhaize, along with big names like Amazon, have taken steps to make shopping experiences as painless as possible by piloting a fully digital grocery store. The project is spearheaded by Ahold’s banner, Albert Heijn (AH), and planned to operate within a small 150-square-foot structure.

Marit van Egmond, Brand President, Albert Heijn“This latest concept not only makes shopping very easy, but due to its autonomous nature, this ‘plug and play’ store can be placed at locations where there is a temporary need for a small store, from offices or university campuses to residential areas under construction that do not yet have shopping facilities. A second advantage is that the store can always be open, which is useful for people who are on the road very early or very late,” said Marit van Egmond, Brand President of AH.

Ahold Delhaize’s banner Albert Heijn is piloting a new retail format in a 150-square-foot store

This new technology makes it possible to buy groceries without checkout or self-scan. Customers will be able to enter the doors with nothing more than their payment cards, which the system electronically scans. Cameras can determine the products customers choose to purchase and will charge them automatically when they exit the doors. The store was developed together with AiFi, a U.S.-based start-up, and Dutch Bank ING, which developed the payment solution and will process payments. Located in front of the AH support office in Zaandam, the system will be tested by associates in the coming two months.

The new concept and small size provides greater flexibility when selecting new store locations

Ahold’s innovative approach to grocery shopping has been developed through many veins of the company. Last year, AH opened its first checkout-free stores, where customers can pay right at the shelf with a “tap to go” card or using a mobile app. Delhaize Belgium earlier this year launched a mobile payment application, called YesWeScan, which allows customers to scan product barcodes with their smartphone, add the items to an electronic shopping basket, and then pay. And in the U.S., Stop & Shop is offering frictionless checkout using the SCAN IT! mobile app.

Ahold is catching up to the modern age and meeting consumers' demands for convenience. Stay with us at Deli Market News to hear about the latest technological advances in produce.

AholdAlbert Heijn