With so many delivery options now on the market, differentiating your own model is key in the retail space. Ahold Delhaize banner Stop & Shop is doing just this, not only partnering with sector leader Instacart, but launching the new Stop & Shop Express service.
“With Stop & Shop Express, not only will we continue to be there for our customers with our great selection of grocery items, but we can be there for them in as fast as 30 minutes,” said Gordon Reid, President of Stop & Shop. “Our customers’ lives are busier than ever, and this service will help make things easier for them.”
Through this new service, shoppers will have access to more than 30,000 convenience items including prepared foods, snacks, beverages, and more, according to a press release. Stop & Shop is allegedly the first grocery retailer in the Northeast to make this service available through Instacart and will give access to Stop & Shop Express to consumers in Massachusetts, Connecticut, Rhode Island, New York, and New Jersey.
This retail service is part of Instacart’s growing convenience category that allows customers to receive expedited delivery. Stop & Shop first partnered with Instacart back in 2017 to offer customers same-day delivery, and in July 2020, the grocer expanded its availability on Instacart to 321 of its locations, making same-day, contactless delivery accessible for more than 75 percent of its stores.
Stop & Shop Express will join Instacart’s Convenience Hub, an Instacart Marketplace product feature that streamlines the convenient shopping experience for shoppers and allows customers access to essentials in as quickly as 30 mins.
“We’re proud to expand our longstanding partnership with Stop & Shop to provide customers with an unmatched convenience delivery offering,” said Chris Rogers, Vice President of Retail at Instacart. “From a last-minute baking or dinner ingredient to toothpaste and paper goods, we’re thrilled to give customers an easier and faster way to access their convenience shopping needs. As part of our deepened partnership, we’re excited to introduce Stop & Shop Express and continue to provide an online grocery experience that is effortless, accessible, and affordable for customers.”
In celebration of the launch, shoppers will receive $20 off their $30 order starting Tuesday, October 19. The service will be available for use seven days a week and as long as Shop & Stop stores are open. Stop & Shop Express will have a $10 minimum and a $2.99 delivery fee, with Instacart Express members receiving Priority Delivery for free.
As new delivery strategies come to light, you can bet that Deli Market News will bring you the latest.