Meal kits and innovation go hand in hand these days, and Albertsons and its Safeway banner have partnered with eMeals to deliver on both. The digital meal planning service will offer both grocers an integrated online ordering platform.
"eMeals has been at the forefront of the online grocery trend since our first integrations nearly three years ago, and we've continued to build out our retailer base to provide the broadest possible choice and coverage for consumers," said eMeals CEO Forrest Collier. "These new integrations extend the eMeals benefits to Albertsons and Safeway shoppers in all 34 states where they operate, providing both meal inspiration and seamless online grocery ordering in a single, easy-to-use platform."
eMeals added 2,250 Albertsons and Safeway stores to its online grocery option, delivering on the e-grocery surge that has occurred due to the pandemic. According to a press release, the changes caused by COVID-19 have accelerated online grocery growth by three to five years, and eMeals has seen a 46 percent increase in initial trial users to boot.
Through eMeals, subscribers can send their weekly shopping lists, which are generated by the meal planning service, directly to Albertsons and Safeway stores as well as to eMeals' other partners like Walmart, Kroger, Amazon, and all those served by Shipt and Instacart. Shoppers can then have the items delivered or picked up via curbside pickup.
How will this position Albertsons to take on more of the retail market? Deli Market News will continue to keep its eye on the wire.