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Albertsons Launches Brand Refresh and New Products

Albertsons Launches Brand Refresh and New Products


BOISE, ID
Thursday, May 23rd, 2019

Are private labels the next big thing in retail? Albertsons is leading the charge in making private label sing, recently announcing that it added 300 new products to its Signature SELECT® brand, in addition to updating its branding. The redesigned products range from long-time favorites from Signature Kitchens, Signature Home, refreshe, and The Snack Artist brands. By streamlining these products into Signature SELECT’s portfolio of over 2,400 products, the retailer noted that this move will provide greater consistency for its customers.

Geoff White, President, Albertson's Own Brands“Our Signature family of brands aren’t like your parents’ store brands anymore,” said Geoff White, President, in a recent press release. “We are laser focused on innovation and staying at the forefront of culinary trends. Customers should expect to see trends first at our stores. With the expansion of Signature SELECT, customers will find even more surprises, from seasonal and holiday items to ethnic and even plant-based offerings.”

Recent product innovations include:

  • Signature SELECT®: A new citrus & herb spatchcock chicken with delicious seasonings, butterflied to cook for fast and tender results is heading to store shelves soon
  • Signature Cafe®: New Snack Boxes are coming that are an excellent source of protein, and deliver convenience and quality, featuring an assortment of items like genoa salami, provolone cheese, and a peeled and ready-to-eat hard cooked egg with almonds, among other options

Albertsons recently announced that it added 300 new products to its Signature SELECT® brand, in addition to updating its branding

“With a brand that extends across many diverse categories throughout our stores, we needed to create a design system with a recognizable brand prescence that also allows for individuality across categories,” said Bill Luna, Director of Brand Design and Packaging Operations. “The Signature tag provides an iconic and consistent brand mark that sits naturally on distinctive designs and reflects the unique qualities of each product in each category.”

To see the entire list of product innovations, click here.

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