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Aldi Expands Size of Deliveroo Trial

Aldi Expands Size of Deliveroo Trial

Wednesday, October 14th, 2020

Grocery delivery is continuing to show impressive momentum, and retail leaders like Aldi are riding alongside that growth. Currently, Aldi is trialing its Deliveroo partnership in London, Greater Manchester, Cambridge, and the Midlands. Thanks to increased shopper demand, the retailer will be doubling the size of its Deliveroo partnership, now extending the trial to a further 22 stores across the United Kingdom.

Richard Thornton, Communications Director, Aldi UK“The feedback on our trial with Deliveroo has been very positive so far, with customers really valuing being able to have more ways of getting Aldi’s quality food at unbeatable prices, as recently recognized by Which? who found a basket of items was 23 percent cheaper at Aldi than at Tesco,” Richard Thornton, Communications Director at Aldi UK, said in a press release. “This extension takes the partnership into new areas for the first time, including cities like Bristol and Liverpool amongst dozens of others across the country.”

With this latest extension, the trial will be brought to multiple new towns and cities across England, including Bristol, Liverpool, and Brighton.

Aldi is doubling its Deliveroo trial in the United Kingdom as an answer to shopper demand

If the trial continues to be successful, this delivery service could be extended to even more stores—a plan spelled out in Aldi’s pledge to invest roughly $1.6 billion over the next two years, as we reported on our sister site, AndNowUKnow.

Ajay Lakhwani, Vice President of New Business, Deliveroo“We are delighted that Aldi’s trial with Deliveroo will double in size this week. Deliveroo’s on-demand grocery partnerships have proven vital for so many people during this difficult period, allowing families to get the food and household items they need and want quickly. The success of this trial reflects the strong customer desire for groceries on-demand, an area in which Deliveroo is providing increasing choice. We are excited that even more customers across the country can now enjoy Aldi’s great quality food,” stated Ajay Lakhwani, Vice President of New Business, Deliveroo.

With Aldi tackling impressive growth across the pond, will the retailer bring its expansion focus to the United States as well? Deli Market News will continue to follow the retail trail.

Aldi US