After recently expanding its delivery pilot to 22 stores, Aldi has decided to take a larger jump with Deliveroo. The retailer recently announced that it has expanded its Deliveroo trial to almost 130 stores across the United Kingdom.
“We’re finding customers really value having more ways to shop at Aldi, particularly at the moment,” said Richard Thornton, Communications Director at Aldi UK. “That’s why we’ve been keen to extend our trial with Deliveroo to stores in more new areas and plan to launch our trial of click and collect in more than 200 additional stores between now and Christmas. In the past month, we have made the Deliveroo service available in new areas such as Cardiff and Aberdeen and will continue to monitor feedback of the service closely.”
Both Aldi’s delivery extension and its click and collect service means thousands of shoppers will be able to choose from a full range of grocery items online—something that more and more consumers demand.
By choosing to launch this extension, Aldi is strengthening its position as a formidable online grocer.
“We are delighted that Aldi’s trial with Deliveroo will expand to 130 stores,” remarked Ajay Lakhwani, Vice President of New Business, Deliveroo. “Deliveroo’s on-demand grocery partnerships have proven vital for so many people during this difficult period, allowing families to get the food and household items they need and want quickly. The fast expansion and success of this trial reflects the strong customer desire for groceries on-demand, an area in which Deliveroo is providing increasing choice. We are excited that even more customers across the country can now enjoy Aldi’s great quality food.”
Will Aldi’s renewed focus on its delivery service in the United Kingdom bring new attention back to the United States for more growth? As the retail space continues to expand, Deli Market News will keep an eye on the newswire.
