In a competitive sector like retail, a key way to draw consumers in is through unique offerings that make the task of grocery shopping simpler and more efficient. Aldi is a prime example, as the grocer has announced it has begun trialing its new, checkout-free technology in London, allowing shoppers to bypass the till and simply walk out.
“We are always looking to redefine what it means to be a discount retailer, and the technology involved in this trial will give us a wealth of learnings,” said Giles Hurley, Chief Executive Officer for Aldi UK and Ireland. “We are really excited to be testing this concept that will enable customers to pick from our range of quality products, all available at unbeatable prices, then leave the store without having to pay at a till.”
The concept will use a smartphone app that consumers will scan upon entering the store, according to a press release. After that, they will be able to pick up their shopping and leave the store without having to visit the register. Following their visit, consumers will get an email receipt and will be automatically charged using a payment method of their choosing.
Aldi’s associates are currently testing the store, and further trials will later be carried out by members of the public. The first concept store will employ approximately the same number of employees as a typical Aldi Local to improve accuracy.
This announcement comes following Aldi’s launch of its click-and-collect concept last year, which is now available in more than 200 locations across the U.K.
When will this concept make its way to more Aldi locations? Deli Market News will keep an eye on the newswire for answers.