The innovation train keeps on rolling for German retail chain Aldi. In a bid to increase and innovate the food sector, Aldi Süd recently launched a new program called What’s Next, an initiative that aims to support start-ups in the food industry.
The program encourages businesses to present ideas and products, all while promising an opportunity for a chance for their products to be listed at Aldi stores. According to Retail Analysis, Aldi’s product and quality teams will work closely with these businesses to help them get their start in food retailing.
By starting this program, Aldi is aligning shoppers’ interests with its own retail programs, meaning that it takes into account what consumers’ interests are before adding new products to stores. This level of differentiation is key in standing out from other retailers and a strategy that will soon catch on. We noted the similarities of this program to Walmart’s call for entrepreneurs earlier this month in its Open Call.
Will more retailers take a page from Aldi and Walmart in the near future? Deli Market News will follow the pulse on the newswire.