Alltown Fresh™ is joining the ring of fresh produce. The new fresh convenience market is taking on big names like Amazon in a smaller format, celebrating its first store opening in Connecticut.
"There is not one ingredient that we haven't put effort into. At Alltown Fresh, we give our guests the ability to watch our team members as they crack an egg and cook it, take fresh bread and toast it—and top it off with a little bit of avocado. We want to be known as a restaurant and a marketplace farm stand—and ultimately don't want to be doing the same thing everyone else is doing in the convenience store space," said Eric Slifka, CEO of Global Partners LP, Alltown Fresh’s parent company. "We truly believe our guests shouldn't have to sacrifice healthy foods for convenience, and we're excited to introduce this efficient, fresh approach to the people of Connecticut starting with our Waterbury location."
Housed in just 4,780 square feet, the sleek but mighty farmstand-style market features healthy, fresh food and beverage choices made to order. The entire concept is aimed at making consumers’ lives easier by offering them a unique assortment of healthy, fresh food and beverages. Many of the store’s items are organic, natural, gluten-free, vegan, or vegetarian. There are also multiple locally-sourced alternatives. The market also features gas/diesel, a café, bean-to-cup coffee, outdoor seating, groceries and more to make life easier for local communities.
How will this fresh market stack up against AmazonGo’s? Deli Market News will continue to report.