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Amazon Announces Brick and Mortar Expansion in Southern California

Amazon Announces Brick and Mortar Expansion in Southern California


FULLERTON, CA
Tuesday, August 25th, 2020

Amazon has one heck of a war chest, and the company is using its competition-ready resources to impact the retail space once again. The e-commerce behemoth is building its second grocery store concept in Orange County, California. This revelation builds on earlier Amazon reports detailing plans to open its innovative grocery formats in cities such as Philadelphia, Pennsylvania, and Seattle, Washington.

It is one of several grocery concepts that Amazon has been developing in the Southern California area, including three in Los Angeles County and one nearing completion in Irvine, as we reported on our sister publication AndNowUKnow.

The new facility will be located at 1100 South Harbor Boulevard, and will take over the building of a former Toys R Us in Fullerton, California, according to an article from The Orange County Register.

Amazon is on track to building its second grocery store concept in Orange County, California (Photo credit: Bloomberg)

While Amazon has kept its grocery concepts under wraps, other stores that have opened in the area can shed some light on what may be expected for upcoming shops. Bloomberg News was able to get a sneak peek at the store in neighboring Woodland Hills, California, and reported on the features that were on display.

Similar in size to most conventional grocery stores, the Woodland Hills Amazon grocery facility is 33,000 square feet and features diverse retail aisles in addition to a “Fresh Kitchen” section. While it’s not yet clear if this will be uniform throughout all Amazon grocery stores, it does speak to the new opportunities that fresh-forward companies can seek in the format.

Currently, there is no exact timeline for the future opening of the new store, but we can only imagine that these quiet moves are speaking to the larger strategy that has kept Amazon at the top of the retail game.

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