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Atalanta Launches Cracking Good Brand; Katie Baldwin Comments

Atalanta Launches Cracking Good Brand; Katie Baldwin Comments


ELIZABETH, NJ
Friday, May 17th, 2024

A brand-new cheese brand, Cracking Good, has been launched under the Atalanta umbrella. This playful line draws inspiration from the British pub and brings three new cheeses to the market: Mature Irish Cheddar, Extra Mature Scottish Cheddar, and Vintage English Cheddar.

Katie Baldwin, Senior Brand Manager, Atalanta Corporation“Cracking Good fills a key gap in cheese cases across the United States,” commented Katie Baldwin, Senior Brand Manager, Atalanta. “Most cheeses from the United Kingdom and Ireland sold in the U.S. come from a small brand with one item or a brand with a single country of origin. We created a single line to celebrate authentic cheeses from the archipelago while embodying the fun side of the region’s unique cultures that we all know and love.”

According to a press release, Cracking Good cheese is crafted with grass-fed milk and aged to perfection.

A brand-new cheese brand, Cracking Good, has been launched under the Atalanta umbrella

Each cheese has a unique flavor due to the region in which it was made. Cracking Good Mature Irish Cheddar is aged for nine months for a subtle sweetness and a buttery smoothness. Cracking Good Extra Mature Scottish Cheddar is aged for 12 months and has a crumbly texture with a nutty, sharp complexity.

Cracking Good Vintage English Cheddar has a lingering, caramel sweetness with signature crunchy crystals thanks to 14 months of maturing.

As a bit of a Cheddar lover myself, I know these brands will stand out in the States.

Atalanta
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