Alongside its exclusive producers, Atalanta is helping retailers start off the new year on the right foot with the creation of several new innovative merchandising campaigns. Designed by the cheese company’s in-house marketing team, the creative kits were made to engage shoppers online and in-store, inspiring them to add its cheese brands to their baskets.
Taking inspiration from The Beatles, Atalanta’s first campaign is aptly titled All You Need is Love & British Cheese. According to a release, the kit features British cheese from Snowdonia and Belton Farm along with a deli channel strip, recipe booklet, tote bag, cutting board, speakers, stickers, a miniature Belton Farm fox, and seven assorted cheeses.
Also featuring British cheeses from Snowdonia, the Get on Board campaign is perfect for cheeseboard experts and novices. Retailers get access to a kit with a step-by-step cheeseboard brochure, brochure dispenser, slate board, chutney dispenser, microsite for giveaways, and digital media support. Plus, cheeses and chutneys can be selected based on space, creating versatility for any retailer or consumer.
The Top it With Toschi campaign will bring a taste of Italy to your aisles and allows you to share it with your shoppers through cocktails, desserts, and more. Toschi is known for its high-quality, semi-candied fruits, like Amarena Cherries. The kit includes a table tent, recipe cards, and a cocktail shaker to help get consumers’ creative juices flowing.
Round out the list, the Feel Stretched? campaign features Ammerlander cheeses that are approachable and great for everyday usage. The kit includes recipes that look premium without stretching the budget. It also includes an aisle blade, apron, cheeseboard and knife set, and deli channel strip.
With Atalanta’s help, all retailers need to do is choose a campaign and watch registers start ringing—not a bad way to start 2023, if you ask me.