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Belgian Boys Adds Two New Refrigerated Breakfast Innovations to Portfolio; Anouck Gotlib Shares

Belgian Boys Adds Two New Refrigerated Breakfast Innovations to Portfolio; Anouck Gotlib Shares


BROOKLYN, NY
Thursday, February 29th, 2024

Ever since I tried Belgian Boys’ products five years ago, I’ve been hooked. The company’s European-inspired baked goods spark joy in anyone who tries them. Now, Belgian Boys is bringing two more additions to its product portfolio with the launch of two new refrigerated breakfast products: Griddle Pancakes and Bite-Sized Belgian Chocolate Chip Pancakes.

Anouck Gotlib, Chief Executive Officer, Belgian Boys“I like to say that our griddle pancakes are toppable and unstoppable! They are delicious drizzled with syrup, and topped with berries, or as a sweet and savory breakfast sandwich,” says Chief Executive Officer Anouck Gotlib. “I am beyond thrilled to bring our new assortment of pancakes to homes across the country—I know they are going to be a big hit with kids and adults alike!”

The addition of these two new items is building on Belgian Boys’ core assortment of breakfast offerings, which includes Belgian Waffles, Crepes, and Bite-Sized Pancakes, which were designed to be quick, mess-free, and snackable.

Belgian Boys is bringing two more additions to its product portfolio with the launch of two new refrigerated breakfast products: Griddle Pancakes and Bite-sized Belgian Chocolate Chip Pancakes“Our original mini pancakes are a massive hit with my kids. They love dipping them in chocolate we get from home in Belgium,” Gotlib continues. “So, adding Belgian chocolate chips to our bite-sized pancakes was only natural—and you can really taste the richness and quality of our chocolate baked right in.”

Target will release both items exclusively on June 1, 2024, with an SRP of $6.99. Additional retailer partnerships are in the works.

To stay in the know on the latest product launches, keep reading Deli Market News.

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