New Weber® Seasoning Blends from B&G Foods are making their way from shelves to baskets. B&G’s three new flavors are inspired by some of Sazerac Company’s most famous spirits, including Fireball™ Cinnamon Whisky, Buffalo Trace™ Bourbon, and Southern Comfort™ Whiskey.
“We are constantly looking for new ways to elevate consumers’ culinary experiences with completely unique, yet familiar, seasoning flavor offerings,” said Virginia Jordan, Senior Marketing Director, Spices and Flavor Solutions, B&G Foods. “Weber, our licensed brand behind a wide range of grilling seasoning blends, rubs, marinades, sprays, and sauces, has been an innovator within grilling spices for years thanks to expertly crafted flavors that are designed to perform exceptionally on the grill, delivering delicious meat, veggies, and sides. The flavor profile of each of these spirits-inspired seasonings is outstanding, and we're excited for consumers to begin experimenting with them.”
Each seasoning blend is non-alcoholic and meticulously crafted to capture the flavors iconic to each spirit brand.
All three seasoning varieties will be available at Kroger stores later this month. Buffalo Trace Whiskey Flavored Weber Seasoning will also be available in a club-size 9 oz, exclusively at Sam’s Club beginning in September.
“This partnership means fans of our brands now have a completely new way to experience the flavors of their favorite spirits—in seasoning form,” said Bryan Rakowski, Brand Portfolio Vice President at Sazerac. “From cooking, to grilling, and even cocktail preparation, there are now even more ways for our fans to enjoy and experiment with the taste profiles of their favorite spirits. We're excited to share the recipes B&G Foods has developed and can't wait to see what consumers come up with, too.”
Click here for more information.
DMN will keep a pulse on the radar.