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Birch Benders Debuts Cookies in Four Flavors; Lucy Rand Discusses

Birch Benders Debuts Cookies in Four Flavors; Lucy Rand Discusses

Monday, February 28th, 2022

Snacky moments and indulgent times are about to get a little more diversified with Birch Benders’ latest release. The premade mix manufacturer is expanding its portfolio of popular better-for-you foods with a new line of ready-to-eat, no-sugar-added, keto-friendly Cookies. Known for its baking and breakfast mixes, Birch Benders created a new cookie line with the same focus on reimagining the foods consumers love, in a way they can feel good about.

Lucy Rand, Vice President of Marketing, Birch Benders “The snack aisle is full of empty carbs and excess sugar, which leaves consumers with few options for delicious, satisfying, feel-good snacks and treats. That’s why Birch Benders focuses on creating delicious, better-for-you versions of the comforting foods people enjoy. We are thrilled to bring our Cookies to the snack aisle,” said Lucy Rand, General Manager. “Life is too short to deprive ourselves of the foods we love the most, and now with Birch Benders Cookies, people can enjoy their cookies and feel good about them too!”

Birch Benders’ latest keto-friendly Cookies contain no added sugar and have less than five net carbohydrates per serving. According to the release, Birch Benders obsessed over every ingredient in its Cookies line, resulting in a better-for-you indulgence for anyone to enjoy, including those following keto and gluten-free diets.

Birch Benders launched a new line of ready-to-eat, no-sugar-added, keto-friendly Cookies available in four different flavors: Chocolate Chip, Double Chocolate Chip, Snickerdoodle, Vanilla Shortbread

Packed with wholesome ingredients, the new line is available in four delicious varieties, including:

  • Chocolate Chip
  • Double Chocolate Chip
  • Snickerdoodle
  • Vanilla Shortbread

Available starting in March at select major grocery stores nationwide, including Kroger, Walmart, and Target, and on Amazon later this month, the new line has an MSRP of $5.99 for a 4 oz pouch.

As consumers’ habits change, find out the latest products meeting those demands with Deli Market News.

Birch Benders