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Blue Apron Expands Ready-to-Eat Category With Launch of Prepared & Ready Meals; John Adler Comments

Blue Apron Expands Ready-to-Eat Category With Launch of Prepared & Ready Meals; John Adler Comments

Tuesday, December 12th, 2023

After the hustle and bustle of the holiday season, one of the last things consumers want to do is more cooking, which is why the launch of Blue Apron’s new Prepared & Ready meals comes at the perfect time. Available for shipment starting January 8, 2024, the single-serving meals offer convenience and variety to consumers so they can start the new year on the right foot.

John Adler, Senior Vice President of Physical Product, Blue Apron“Our new category of Prepared & Ready meals opens up the opportunity for Blue Apron to become a one-stop shop for its customers,” said John Adler, Blue Apron’s Senior Vice President of Physical Product. “Now, we’re able to provide customers with multiple convenient meal solutions for a variety of occasions. From when they’re tight on time, but are seeking a freshly prepared meal, to cooking dinner for the family with our traditional meal kits, or looking for a convenient, seasonal offering for the holidays.”

Prepared & Ready chef-crafted meals are delivered fresh and ready to reheat in a microwave within minutes, according to a release. Each meal is nutritionist-approved, which is excellent for those looking for healthy options to achieve their New Year’s resolutions. They are pre-made and non-frozen and bring quality ingredients with decadent flavors to mealtime without the prep.

Blue Apron will launch its new Prepared & Ready meals at the start of 2024—just in time for New Year’s resolutions

At launch, customers can choose from over 16 Prepared & Ready options, with additional brand-new recipes and meal categories to be released throughout the year. Menu options include:

  • Salmon & Riced Broccoli with Pesto & Feta Cheese
  • Southwestern-Style Turkey with Brown Rice & Monterey Jack Cheese
  • Buffalo-Style Chicken with Mashed Potatoes & Vegetables
  • Chicken & Quinoa Grain Bowl with Feta & Vegetables
  • Italian-Style Grilled Chicken with Sweet Potatoes, Pesto, & Almonds
  • Korean-Style Kimchi Rice with Scrambled Eggs & Veggies

“We saw a significant opportunity within the ready-to-eat category—62 percent of customers were interested in subscribing to a service with more than one meal solution—and most importantly, customers expected quality to remain consistent across all Blue Apron products, which we are delivering on,” continued Adler.

Prepared & Ready will also be available to purchase at Wonder stores in New York and New Jersey at the end of January.

To read more about this debut, click here.

What new offerings will Blue Apron have in store for 2024? Deli Market News will keep you in the loop.

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