Foodservice delivery platform Blue Apron is branching out its services with the addition of Heat & Eat, the company’s first-ever, prepared, single-serving meal offering. Designed to provide additional flexibility, Blue Apron is bringing convenience throughout the week without the sacrifice of quality or flavor.
“A core pillar of our growth strategy is product innovation and efficient menu expansion with a goal of better integrating into our customers’ lives,” said Linda Findley Kozlowski, Blue Apron’s President and Chief Executive Officer. “The addition of Heat & Eat meals to our product portfolio is our first entry into the growing ready-made food category and now allows us to offer 50 weekly menu options, the highest number since the company’s founding in 2012.”
Heat & Eat meals were crafted to seamlessly complement customers’ Blue Apron Signature weekly recipes, providing them with more choice and flexibility in their weekly routine. Whether they are cooking for one, seeking a quick dinner option, or an easy weekday lunch, Heat & Eat meals were designed to make meal decisions a bit easier.
“When our culinary team set out to develop Heat & Eat, we wanted to make sure we created meals that remained true to the experience our customers have come to expect from Blue Apron,” said John Adler, Blue Apron’s Vice President of Culinary. “When our customers enjoy Heat & Eat, they can trust that the same ingredient standards and unique flavors in our Signature recipes are applied to our ready-made meals.”
The meals were designed to be ready in five minutes or less and are based on some of the company’s most ordered and top-rated dishes.
According to the release, Blue Apron’s Two-Serving and Four-Serving Signature menus currently contain:
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