As the The Beatles famously told us, “all you need is love,” and there is no better time than the present to spread kindness and care. Taking this idea to heart, Blue Apron has announced that it is launching Pass the Love boxes, a limited-time offering to help make home cooking more accessible. The new boxes were designed to support Pass the Love w/ Waffles + Mochi, a campaign created by Partnership for a Healthier America (PHA), former First Lady and PHA Honorary Chair Michelle Obama, and Higher Ground Productions.
“Cooking at home can be a sustainable and affordable way to support a healthy lifestyle, however, we know that, at times, creating a meal at home can be overwhelming for busy parents,” said Linda Findley Kozlowski, President and Chief Executive Officer of Blue Apron. “The delicious and easy-to-replicate recipes included in the Blue Apron Pass the Love boxes were created to empower families to come together over a good meal and share lifelong skills in the kitchen.”
The Pass the Love boxes were developed by Blue Apron’s culinary and nutrition experts along with former White House Senior Nutrition Policy Advisor and Chef Sam Kess, according to a press release. Each of the boxes are inspired by episodes of the popular Netflix series, Waffles + Mochi, and includes three kid-friendly recipes to help families come together through cooking.
Created with the goal of removing barriers to home cooking, the recipes in the Pass the Love boxes feature accessible ingredients, basic cooking techniques, and offer a kids activity book that helps bring kids closer to the world of Waffles + Mochi and makes cooking less intimidating and more interactive.
"Blue Apron's willingness to bring amazing food to families at price points that compete with fast food is groundbreaking," said Nancy E. Roman, President and Chief Executive Officer of Partnership for a Healthier America. "If we want to approach food equity, we have to have delicious and convenient good food options that compete with fast food in price. Meal kits offer huge potential, and Blue Apron, with the Pass the Love boxes, is just the right company to take this on."
Available to order for a limited time with no subscription, the Pass the Love boxes are Blue Apron’s most affordable meal kits to date. Each of the kits includes three meals that will serve four people per meal at $6 per serving. The boxes will be delivered the weeks of August 16, August 23, and August 30. They are currently available to order on the company’s website.
“Cooking meals with loved ones is not only a fun way to spend time, research shows it can actually improve your family’s diet,” added former First Lady and PHA Honorary Chair Michelle Obama. “That’s why I’m so thrilled to see Blue Apron stepping up to create meal kits that are both affordable and easy to use—whether you’re a mom, dad, grandparent, or a kid. The private sector plays a critical role in supporting parents and helping children build healthy habits as they relate to food, and it’s encouraging to see everything Blue Apron is doing for our Pass the Love campaign. With their help, we’ll be able to highlight the benefits of a home-cooked, nutritious meal—and get one step closer to building a healthier country for all our kids.”
How will Blue Apron and other meal kit services meet pandemic demand for at-home cooking with creative solutions and partnerships? Keep reading Deli Market News to stay in the know.