Comfort food is getting a Tex-Mex transformation as Bob Evans® introduces its latest offering to the market. The company's new Queso Macaroni and Cheese represents a bold twist on a classic dish, designed to captivate younger consumers seeking variety and intense flavors in its familiar favorites.
"We are attracting a younger demographic to Bob Evans by spicing up our traditional macaroni and cheese with an on-trend flavor. Our new Queso Macaroni and Cheese provides consumers with a convenient choice for sharing a zesty dish during social events like game day gatherings or adding an extra burst of flavor to weeknight dinners," stated Ciare James, Vice President of Brand Marketing.
Available now in major retailers nationwide, including Kroger, Giant Eagle, and Meijer, this new addition to Bob Evans' macaroni and cheese portfolio brings a southwestern flair to the table. The product features a rich queso flavor, hints of spice, and fresh green and red peppers, all packaged in a convenient 20 oz, heat-and-eat container.
Made with real cheese, milk, and peppers, Bob Evans Queso Macaroni and Cheese offers a medium spice level and can be microwaved in just five minutes. This easy-to-prepare side dish is designed for both family dinners and social gatherings, catering to the evolving tastes of consumers.
The launch of Queso Macaroni and Cheese aligns with Bob Evans' strategy to innovate within the company's product line while maintaining its reputation for farm-inspired, quick-to-table meals. Thus demonstrating adaptability in meeting changing consumer preferences, particularly among younger demographics regarding the company.
As Bob Evans continues to expand its product offerings, the company remains committed to delivering convenient, high-quality meal solutions that resonate with a diverse consumer base. This latest addition to its macaroni and cheese line exemplifies unique dedication to blending tradition with contemporary flavors.
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