Specialty cured goods pair exceptionally well with cocktailing spirits. But have your shoppers seen these flavors married together in this kind of two-in-one punch before? Brooklyn Cured has expanded its line of cocktail-inspired salami, and adding to this innovative idea, the company has created the Dirty Martini Salami.
“This new flavor is a nod to a classic cocktail that has seen a resurgence in the past decade,” said Katie Milani, Marketing Manager. “Now more than ever, people across generations seek both classic sophistication and modern twists in their drinking and dining experiences. Like all of our salami in this line, our Dirty Martini-inspired flavor plays on the rise of the craft cocktail movement and retro trends.”
Driven by the growing demand for unique and on-trend flavors, this pork salami echoes the flavor profile of a classic dirty martini with briny and savory notes. Crafted with premium Spanish olives and dry vermouth, the new salami chub will expand Brooklyn Cured’s cocktail-inspired offerings from four SKUs to five SKUs, with its four existing flavors distributed throughout the country.
“With the holiday season approaching, the addition of the Dirty Martini Salami to our online store comes at the right time,” Milani added. “We see food connoisseurs come to our site from across the country for gifting or stocking their homes with our flavor-forward cured meats. What better way to give this holiday season than with a gift that is as timeless as a classic cocktail? Cheers!”
The other cocktail-inspired flavors available are:
According to a press release, the new SKU is currently available on the Brooklyn Cured website through the end of the year and will be available to ship to retailers nationwide in January 2025. The new Dirty Martini Salami is shelf-stable, so retailers have the ability to merchandise out of the refrigerated case.
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