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Carolina Pride Refreshes Packaging; David Wiggins Details

Carolina Pride Refreshes Packaging; David Wiggins Details


GREENWOOD, SC
Friday, March 18th, 2022

For people and brands alike, a makeover can give rise to a new, elevated identity, which is what Carolina Pride was aiming for as it unveiled a fresh logo and updated visuals. Additionally, the producer of bacon, hot dogs, sausage, and lunch meats also rolled out new packaging for its Carolina Pride Meats brand.

David Wiggins, Chief Executive Officer, Carolina Pride“For more than 100 years, our team in Greenwood has been committed to providing great food at a good value,” said Chief Executive Officer David Wiggins. “In a rapidly changing world, our values of hospitality, quality, and family, don't change, which is why we continue to resonate with a growing number of loyal customers who consider our brand an important family tradition.”

The meat purveyor’s new branding offers up a more contemporary look for its portfolio, while continuing to honor the more than 100-year heritage of delivering the “true Southern taste” that shoppers look for, a press release stated.

Carolina Pride has unveiled a fresh logo and updated visuals, as well as new packaging for its Carolina Pride Meats brand

This updated look will feature the redesigned logo and visual identity across both print and digital, including the company’s website that is coming soon and its packaging. Carolina Pride’s new packaging highlights key product attributes and allows consumers to easily identify product information, cooking instructions, and nutritional information.

Carolina Pride’s updated packaging is hitting retail shelves across the United States right now. Could your store be next?

For more product updates and rebrands, keep a tab open for Deli Market News.

Carolina Pride
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