Calling all Delish-a-tarians! CAULIPOWER is bringing increased attention to its Cauliflower Crust Pizza, rolling out its largest media campaign to date. Set to run nationwide throughout Q1 2023, the campaign will promote the company’s innovative portfolio of healthy yet crave-able foods that never sacrifice in terms of flavor.
“Let’s face facts—not all food that claims to be good for you actually tastes good. Consumers know they can trust CAULIPOWER when they are looking for healthier versions of their favorite comfort foods without compromise,” said Gail Becker, Founder of CAULIPOWER. “No matter what your dietary needs or choices are, we’ve got you.”
The campaign introduces a new brand tagline, “Food for Delish-a-tarians,” which highlights the brand’s convenient and diverse portfolio of products for every dietary lifestyle.
As explained in a press release, the integrated 360° campaign works across the full marketing funnel, building consumer awareness and increasing loyalty with highly targeted tactics, and driving conversion in-store at the point of purchase. Strategies for this campaign include a national CTV commercial, targeted digital ads, social and earned media, influencer marketing, retailer-specific shopper marketing, and in-store signage at more than 5,000 stores across the country.
Shoppers will be met with a quirky and relatable, satirical commercial that compares the struggles of dating and finding “the one” with the never-ending search for the perfect frozen pizza that is both delicious and better-for-you. CAULIPOWER is also supporting the launch with creative mailers targeting media, influencers, and celebrities, as well as consumer giveaways.
Read more about this creative campaign here.
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