Fire up those grills, bust out the cocktails (or mocktails), and get ready for an uptick in cheese sales. This season brings the perfect opportunity to highlight two popular cheeses in Champignon North America’s selection, with Labor Day merchandising favoring the company’s unique Cambozola product and its latest Briette Smoky offering.
“Cambozola is an extraordinary combination of triple cream brie with delicate notes of blue that melts beautifully over a sizzling skirt steak, smashed burger, or portobello, adding wonderful creaminess and umami flavor,” shares Simone Nittel, Senior Sales Manager East Coast. “Our Briette Smoky is a savory brie with just a hint of smoky aroma that is the perfect anchor for a Labor Day cheese board featuring savory accompaniments like charcuterie, grilled corn relish, tomatoes, and zucchini.”
As Champignon advises, Cambozola can be successfully cross-merchandised with grilled meats and similar items, though retailers shouldn’t miss out on opportunities to pair the offering with vegetables like asparagus or portobellos in the produce section to highlight vegetarian options. Briette Smoky can also be cross-merchandised with grab-and-go vegetable skewers, specialty nuts and charcuterie, or with both alcoholic and non-alcoholic beers such as amber ales and lagers.
“These two items are the perfect products to spotlight during this season because of their versatility in pairing with grilling staples, whether it be meats or vegetables,” adds Simone. “Shoppers are looking for enhancements to their regular Labor Day repertoire to elevate their at-home menus without a lot of fuss.”
Shoppers can also enter to win the brand’s Labor Day giveaway featuring Cambozola and Wagyu Beef Burgers on the company’s Instagram channel, This Is Fine Cheese.
“Cambozola and Briette cheeses are just two of our award-winning and innovative cheese brands made in Bavaria, Germany,” Simone continues. “We are featuring these unique cheeses all season long from Labor Day to Oktoberfest, and of course for holiday entertaining. Check out our full line of cheeses online or follow us on Instagram.”
For more ways to maximize Labor Day sales, keep clicking on DMN as we bring you the latest insights.
