Who’s the team’s sixth man? It’s Cheez-It® coming off the bench. Made with 100 percent real cheese, the snack that makes every game a win is now the official snack of WNBA team Indiana Fever.
"We know our Cheez-It obsessed fans go to great lengths for their favorite crackers, and sports superfans match that same obsession level when it comes to their favorite teams," said Cara Tragseiler, Senior Brand Director. "With our roots in college football where fanfare knows no bounds, we strategically set our sights on basketball to double down on the sports-and-snacking occasion and–most importantly–celebrate these absurdly talented athletes. We are proud to join the Fever fandom as the team's first official snack partner."
It’s almost unheard of to watch a game without eating a snack. That’s why the multi-year sponsorship is a game-winning combo. So, it only makes sense for Cheez-It to be the team’s multi-year sponsor. According to a press release, fans will see the partnership come to life with the players rocking the iconic Cheez-It logo on practice jerseys, the arena lighting up with neon orange and red LED signage takeovers and even some cheezy, delicious game-time fun.
The franchise will be celebrating by introducing the Cheez-It Threez-It Challenge, rewarding fans with a chance to win free Cheez-It crackers if the Indiana Fever scores an absurd amount of three-pointers during any home game.
Be sure to have Cheez-It crackers on your shelves for your Indiana Fever fan shoppers all season long.
