Think beyond the cheese case. This is my advice to retailers following a recent conversation with Chevoo’s Pierre Guérin, in which the cheese expert highlighted a variety of spring merchandising opportunities extending far beyond the specialty sector.
“While Chevoo will always be a must for cheese board makers, we really love to push the idea that Chevoo is more than just a cheese to spread on crackers,” the President and Co-Owner of Chevoo explained. “Each of the products feature usage ideas on their lids—such as spreading on corn and asparagus or adding to a salad—which further promote this objective to use Chevoo beyond the board. The brand’s tagline ‘How Do You Chevoo?’ really drives home this point of the brand’s versatility.”
Chevoo’s spreadable cheese lineup is a perfect pairing for a variety of options across the store, presenting opportunities for cross-merchandising to spark impulse purchases.
Some categories welcoming the use of Chevoo include:
“When it comes to spring merchandising, the team works to cross-promote Chevoo with spring veggies such as asparagus, which are abundant and often on promotion in stores at this time of year,” Pierre adds. “As grilling season starts to heat up (pun intended), we also like to reinforce the idea of smearing Chevoo on burgers or steaks—or any protein, really! So many of the cheesemongers we talk with, and who help promote Chevoo, love the idea of spreading it on corn on the cob; it’s very much like Mexican street corn. Adding Chevoo’s Urfa Chili & Lemon on corn adds such a lovely pop of flavor, and let’s admit it, it’s better for you than using butter!”
With spring gatherings and outdoor events taking place, retailers can cater to the already increasing demand by creating robust merchandising destinations that spotlight Chevoo’s versatility.
As more spring opportunities arise, DMN will be here to report the latest.
