In its latest move, Chobani is fueling the growth of its marketing arm with a strategic leadership appointment. Stepping in to lead the marketing and creative teams for the Chobani and La Colombe brands, Jai Kibe has been named Chief Marketing Officer.
"I am thrilled to be joining Chobani at an exciting moment in time, where we can blend art, science, and instinct," said Kibe. "As a brand that combines purpose with innovation, Chobani has consistently set the standard for great taste, consumer health, and wellness while driving positive social impact. I look forward to working with this incredibly talented team to continue shaping the future of the food and beverage industry, while staying true to Chobani's mission of making good food available to more people while positively impacting our communities and planet."
According to a press release, Kibe will focus on expanding growth segments, driving marketing innovations, developing next-generation analytics and consumer insights capabilities, enhancing digital-first consumer and customer engagement, and creating dynamic activations and partnerships. He brings over 23 years of experience working across numerous global companies, having held senior marketing roles at SC Johnson, The Coca-Cola Company, and more.
Kibe’s appointment becomes effective November 4, 2024, and he will report to President and Chief Operating Officer Kevin Burns.
"Jai is known for inspiring creativity, energizing brands, and bringing a disciplined, metrics-based approach to strategy," said Burns. "His leadership will be instrumental in driving the next phase of our growth as we work to expand awareness beyond today's core consumer segments. I'm excited to partner with Jai to create deeper and more meaningful consumer connections to unleash the potential of the Chobani and La Colombe brands."
Congratulations to Jai Kibe on this exciting appointment!
