A former Google, Uber, and Abbott rep has joined Chobani's executive structure. It was recently announced that the company named Thomas Ranese as its new Chief Marketing Officer.
"I have long admired Chobani, a brand with unrivaled products, unwavering sense of purpose, and loyal consumer following—in a space I have loved since growing up working in my dad's food business," shared Ranese. "I am excited to share Chobani's story and expanding set of products with more people to drive growth for the business and further impact the communities Chobani touches."
As Global CMO at Uber, Ranese transformed marketing into a global, integrated function as well as drove growth for Uber Eats and led social impact efforts to build trust during COVID-19. He previously spent a decade at Google, where he launched the Google Pixel and online Google Store and led the rebranding of Google's parent company to Alphabet.
Ranese was also the first CMO for the State of New York revitalizing the famed I LOVE NY campaign to drive economic development upstate, according to a press release.
"Building an innovative, disruptive brand that means something to our consumers is a journey we set out on from our earliest days," said Founder and Chief Executive Officer Hamdi Ulukaya. "The name 'Chobani' stands for something better—better ingredients, better quality, better nutrition, and a better way of doing business. We wanted to ensure we had the right transformative leader to shepherd our brand in the next phase of our growth and evolution, and found that in Thomas. He has a passion to make a difference for humanity and believes in our mission of good food for all. We are excited to welcome him to the Chobani family."
Ranese began yesterday, August 14, and reported to President and Chief Operations Officer Kevin Burns, working closely with Ulukaya as well.
For more on the announcement, click here.
Congratulations to the new CMO!