A classic favorite from most consumers’ childhoods would most likely be the peanut butter and jelly sandwich. Many recreations and innovations have stepped forth, introducing new twists to the beloved sandwich, with Chobani reimagining the iconic flavor into a new yogurt offering. Sold at retailers nationwide, Chobani® Greek Yogurt PB&J will be available for a limited time, and the yogurt brand is donating all profits from this limited edition charity flavor to Feeding America®, a nationwide network of food banks that provides food to people in need.
“Since Chobani’s earliest days, we’ve had a close relationship with food banks. They are beacons of hope and humanity, and they need our help more than ever given their communities need them more than ever,” said Peter McGuinness, President of Chobani. “Our new Food Bank Batch is another way we can work together to support local food banks and our friends at Feeding America.”
According to a press release, Chobani has donated and delivered nearly 6.5 million products to food banks, hospital frontline workers, homeless shelters, and others who need nutritious food the most since the COVID-19 crisis hit the U.S. Chobani’s new charity PB&J flavor, called Food Bank Batch, is another way for the company to give back and builds on its commitment to support local food banks that are ensuring Americans have access to nutritious foods.
Chobani’s continued support for Feeding America is especially critical at this time as the nonprofit organization has estimated that an additional 17.1 million Americans could face hunger this year due to the pandemic. Child hunger could reach an all-time high in 2020, increasing from 11.2 million to 18 million, Feeding America estimates.
“Food banks are on the ground addressing the increased need for food assistance in their communities. We are grateful for Chobani’s commitment to fighting hunger during this unprecedented time. Their generous support helps to provide more meals to children and families in need,” said Casey Marsh, Chief Development Officer at Feeding America.
Food Bank Batch is the latest addition to the company’s Chobani Pantry initiative, which was designed to support local food banks. Further actions included the deployment of rapid response vehicles filled with food and drinks to hospital systems and food banks in more rural areas in the U.S., the conversion of Chobani’s New York City café into a temporary food pantry, and participation in New York State’s $25 million Nourish New York program, which reroutes surplus agriculture products to the populations that need them most in the state. Chobani is also participating in a similar dairy purchasing program in Idaho and Utah.
For more information on Chobani’s partnership with Feeding America and the company’s efforts to end hunger, click here.
Deli Market News will continue to bring updates from the deli, dairy, and specialty food sector, so keep checking back as we bring you the latest.