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COLUMBUS® Introduces Exclusive Product at Walmart; Katie Yan Comments

COLUMBUS® Introduces Exclusive Product at Walmart; Katie Yan Comments


HAYWARD, CA
Wednesday, August 9th, 2023

A new collection of premium assortments is hitting the shelves of Walmart. COLUMBUS® recently announced the introduction of the Handcrafted Charcuterie Board.

Katie Yan, Associate Brand Manager, COLUMBUS®"The COLUMBUS Handcrafted Charcuterie Board is a thoughtfully curated assortment of COLUMBUS meats, artisan cheeses, and delicious accoutrements—making entertaining with charcuterie both easy and affordable," said Katie Yan, Associate Brand Manager. "One package gives you everything you need to create perfect charcuterie bites and a beautiful board that will impress friends and guests."

Available exclusively at Walmart, the new Handcrafted Charcuterie Board features a carefully curated and generous selection of meats, cheese, crackers, dried fruit, chocolate, and other delicious accompaniments along with instructions and tips that customers can use to put together an impressive charcuterie board for their guests, noted the release.

COLUMBUS® recently announced the introduction of the Handcrafted Charcuterie Board

The new offering features premium products and accouterments, such as:

  • COLUMBUS Italian Dry Salami
  • COLUMBUS Calabrese Salami
  • COLUMBUS Prosciutto
  • White cheddar cheese
  • Merlot cheese wedge
  • Dried apricots, dried mangos, olives, and fig spread
  • Five seed and sea salt flatbread crackers, sea salt and olive oil sourdough flatbread bites, and cracker rounds
  • CORN NUTS® Original
  • JUSTIN'S® Dark Chocolate Peanut Butter Cups

This kit has everything needed to build an impressive charcuterie board, including expert advice from Evan Inada, COLUMBUS Craft Meats Charcuterie Director. Purchasers can scan a QR code on the product to receive instructional videos, serving tips, and beverage pairing recommendations. In addition, the board includes ingredients to create several “Perfect Charcuterie Bites,” irresistible, perfectly balanced combinations of meat, cheese, acid, and crunch.

Customers have the choice of a grab-and-go option, where they can assemble the ingredients themselves, or they can order a pre-assembled board. Both versions of the kit retail for $50.00 and are available for pickup.

Charcuterie making has gotten easier, and your shoppers will be intrigued.

COLUMBUS®
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