Crumbl was red-y for Valentine’s Day like never before this year with the all-new Red Box. This bold new color was available during the Valentine’s Day season for the 6-Pack and Mini 12-Pack while supplies lasted, offering customers an aesthetic and delicious gift option for Valentine’s Day. Custom gifting options, including limited-time Valentine’s Day stickers and love-themed gift cards, were available for purchase at all Crumbl locations. Eight cupid-worthy flavors were on the menu for Valentine’s Day week, with plenty of romantic flair and some novelty options too.
The iconic Pink Box has been a Crumbl staple since its humble beginnings in 2017, making this exclusive Red Box launch across every location a major milestone. After the limited-edition run, Crumbl has said so long to the Red Box and returned to its pink roots.
“Crumbl pink is a key part of our brand,” said Sawyer Hemsley, CBO and Co-Founder of Crumbl. “However, during a week so focused on love and gathering, we knew we wanted to do something special! The Red Box is a tribute to both Valentine’s Day and the innovative spirit that continues to drive our brand.”
The Valentine’s Day menu was available from Feb 10–15, allowing consumers to surprise that special someone throughout the love-filled week.