Who’s ready for the 2023 holiday season? Okay, so it might be a bit early to start planning, but Dawn Foods has brought us a seasonal product to look forward to anyway. The distributor has launched its new Majestic Gingerbread Cake Donut Mix, offering an easy way to spice up seasonal sales with a favorite consumer flavor.
"Dawn wants to make the hectic holiday time for bakers a little easier by offering a top consumer-trending flavor donut mix that adds a festive touch to their holiday menus," said Allison Hornev, Director of Portfolio Innovation. "By pre-booking orders for the mix, our customers can mark one more thing off their to-do lists and focus on other tasks that need their attention. Our Gingerbread donut mix is a simple solution that helps make the season a little less stressful."
Spices including cinnamon, clove, nutmeg, and allspice create an ideal flavor for the winter and holiday seasons. A 2023 Datassentials Seasonality Report states that gingerbread is the second most popular seasonal winter breakfast pastry flavor and is at least 10 times more likely to be on the menu during winter months.
According to a press release, Dawn's new Majestic Gingerbread Cake Donut Mix is designed to simplify the process of creating gingerbread donuts. The mix can be customized with Dawn's wide selection of icings, glazes, and holiday sprinkles to create unique and festive offerings that drive sales and keep customers coming back all season long.
Dawn is encouraging bakers to speak with its United States and Canadian sales representatives to express interest in pre-booking the mix before June 1. Limited quantities will be available for order in October. Dawn's expert Technical Sales Representatives are available to help optimize performance, recipe test, and train staff to ensure a successful limited-time offer campaign.
Stay tuned as we inch closer toward the holiday season.
