Fabrique Délices, a renowned charcuterie maker since 1985, is proud to announce the launch of its refreshed brand identity, designed to modernize its visual appearance while maintaining the commitment to excellence, tradition, and French culinary heritage that has been the cornerstone of the company for nearly four decades. The new look, launched on January 16th, celebrates Fabrique Délices' premium positioning while embracing the brand’s French roots, and adapting to the evolving needs of modern chefs and food lovers.
The updated brand reflects the same dedication to producing high-quality charcuterie with traditional savoir-faire, now with a fresh, sophisticated visual identity. As stated in the press release, the revitalized logo and packaging aim to communicate Fabrique Délices’ premium product range more effectively, ensuring it stands out in the ever-growing gourmet food space. While the visual identity has been refreshed to reflect modern design trends, Fabrique Délices remains firmly rooted in the same core values that have made it a favorite among chefs, restaurateurs, and home cooks alike.
Inspired by vintage French cafes and delicatessen sign ornamentation, this new direction reflects the romantic, artisanal craftmanship of Fabrique Délices. French filigree, intricate and delicate metalwork was also a source of inspiration. Through the use of design elements such as the Fleur de Lis and ironwork, the refresh places a stronger emphasis on the brand’s French culinary heritage, making it more evident to both French and non-French speakers.
“We wanted to ensure that our visual identity reflects the quality and authenticity of our products, while still being approachable and familiar to those who have been with us for
years,” says the President of Fabrique Délices, Sebastien Espinasse. “This refresh brings a modern touch while keeping the essence of who we are intact and now emphasizes our French roots more clearly than ever.”
Fabrique Délices’ new branding highlights the premium nature of its products, which include a wide range of offerings from pâtés and mousses, dry sausages, hams to rillettes and saucissons. Inspired by the vibrant culinary traditions of France, the new visual identity incorporates contemporary design trends, ensuring it resonates with both loyal fans and new customers. The rebrand honors the company’s history while looking to the future, aligning with its strategic vision of catering to the evolving gourmet food market.
This revitalization arrives just in time to celebrate Fabrique Délices’ 40th anniversary this year, standing as a testament to its excellence and innovation in the charcuterie industry. The refreshed branding underscores the company’s commitment to staying at the forefront of the gourmet food movement, with a renewed focus on connecting with a broader audience.
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