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Fairtrade America Launches Third Annual Mural Campaign; Kate Stritzinger Details

Fairtrade America Launches Third Annual Mural Campaign; Kate Stritzinger Details


WASHINGTON
Thursday, October 13th, 2022

Living in Sacramento, California, I am spoiled with beautiful artwork wherever I turn. The vibrant murals throughout my neighborhood always bring a smile to my face, and many city dwellers know what I mean. Residents of Atlanta, Georgia; Milwaukee, Wisconsin; and Portland, Oregon, will soon have a new beauty to admire, as Fairtrade America has teamed up with National Co+op Grocers to launch its third annual Choose Fairtrade. Choose the world you want. campaign that connects consumers to farmers through impactful murals.

Kate Stritzinger, Director of Marketing and External Relations, Fairtrade America“Now, more than ever, we must all do our part to prioritize a fairer deal for farmers,” said Kate Stritzinger, Director of Marketing and External Relations, Fairtrade America. “With these stunning mural portraits of Fairtrade farmers, we hope to remind people across the United States that every trip to the grocery store is an extraordinary opportunity to choose the world you want. Business leaders and shoppers alike have an incredible chance to choose a world where the people who grow the food we use and enjoy every day—like cocoa, coffee, and tea—get a fairer deal on their goods.”

This year, as noted in a press release, all three murals will feature women farmers and raise awareness of several key areas of impact for Fairtrade, including promoting gender equality and building resilience to climate change.

Fairtrade America recently launched its third annual “Choose Fairtrade. Choose the world you want.” campaign, partnering with notable mural artists and key retailers in three major metropolitan cities

To bring this campaign to life, Fairtrade America partnered with notable mural artists and key retailers in three major metropolitan cities where mural art is already a prominent part of the culture. This year’s murals can be found at Sevananda Natural Foods Market in Atlanta, Outpost Natural Foods Bay View store in Milwaukee, and the People’s Food Co-op in Portland.

“The women featured in our murals this year are facing even greater challenges as they navigate the effects of climate change, inflation, and the lingering impacts of the COVID pandemic. It is essential that we make choices that will create an environment where farmers can thrive, not just survive. We hope these murals help connect people across the U.S. to the real people behind our food and provide motivation to choose the world we want,” continued Stritzinger.

This year, all three murals will feature women farmers and raise awareness of several key areas of impact for Fairtrade, including promoting gender equality and building resilience to climate change

To read about each of these creative and inspiring murals and the artists who created them, click here.

We tip our hats to Fairtrade America for this important work.

Fairtrade America
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